When the first mobile phone came out, it was as large as a standard brick used in construction. The aerial had to be pulled out and for the most part of the country there was no signal. Since then, the size has been greatly reduced, the technology improved and features have advanced beyond the standard in and out-coming calls.
Latest versions of mobile phones, such as the iPhone, have now got the ability to act as a compact computer with access to the Internet. However, mobile friendly websites aren`t as advanced yet.
A lot of companies have tried to re-create a second website, one for wire (PC`s) and another for mobile (mobile phones). However, the catch 22 of this is you end up with a website that literally duplicates your original. This creates a big problem from an SEO angle, as the duplicated website splits the link popularity. Not to mention that search engine spiders stop indexing pages, as there are too many copies of the same content under different URL`s.
Web programmers are now turning to
W3C (World Wide Web Consortium) for a solution. Since the launch of W3C in 1994, the company has promoted the CSS file (Cascading Style Sheets). Originally the file was used to influence the presentation of the web design. It is a simple mechanism for adding style (i.e.: fonts, colours, spacing) to web documents.
W3C have now created a modified version of the file – CSS-mobile. This file is added to the website, specifically to make it mobile friendly. It does this by making the website more stable for mobile use, as well as re-formatting the site so that it can be picked up on mobile devices. It then takes one step further and strips out files that are too large to download.
The design of the website has to be taken into consideration when implementing the CSS file. However, the hassle of creating a completely new website, combined with the SEO obstacle, is eliminated. Simple tutorials on how to use the file are available online and search engines don`t have to get confused with duplicate copy.