SEO is the combination of Art and Science in a Five Step Process
MediaVision’s five step SEO process targets people, not search engines, and combines both artistic and scientific elements to create a thorough foundation for all SEO activity.
We organise brainstorm and interview sessions for an in-depth understanding of our client’s current and target customers, from which we create an accurate audience analysis.We then make sure that everything we do directly targets this demographic.
Our team of digital natives analyse our client’s competitors and their performance across the different digital channels. This includes SEO-specific elements such as search and brand phrase analysis and technical onsite factors, along with performance analysis of competitors across other channels such as social media and digital public relations.
We undertake thorough keyword research for brand and industry terms, as well as related longer and more descriptive search phrases (long tail of search), in order to optimise for quality traffic that will have a higher conversion rate.
Technical Onsite Elements
We implement an onsite technical audit allowing us to set up and optimise the required onsite elements.
Promotional Offsite Elements
Offsite promotional activity is a fundamental part of this process, which includes Digital Public Relations and Social strategies.
Organic search results account for 94% of clicks in the search results page, while 32% of companies feel that SEO is the digital channel which has the biggest impact on a brand. With these stats in mind, there’s no better time to focus on your company’s SEO strategy. Our unique approach combines both art and science for an SEO solution that delivers traffic which converts.
SEO (Search Engine Optimisation) is a digital marketing tactic that has been used consistently over the years because it has so many benefits for businesses.
SEO is one of the strongest acquisition channels for new customers that are in a key stage of the buying cycle.
SEO delivers the best value traffic compared to all other digital channels, which results in an exceptional return on investment.
SEO as a part of the digital marketing mix is an ever-evolving beast that requires an agile approach to effective implementation if you want to keep reaping the rewards.
Effective SEO in 2014 requires a combination of up-to-date and optimised technical website elements, outstanding content and resources, and an effective digital PR and social media strategy that all works together to achieve results.
How SEO Fits in an Integrated Marketing Strategy
SEO is the basis upon which all other marketing strategies are built. Effective SEO is the first step for brands to create and nurture an engaged audience, as improving site visibility improves brand visibility.