Sharing the Love: MediaVision’s Top Tips For Great Client Relations

In Reputation Managementby Marius Badenhorst

Happy FruitIt’s been a pretty cool couple of months here at the MediaVision office. Not only have we been shortlisted for a Marketing Week Engage Award in the digital category for our work with Aquascutum, but we’ve also reached recommended status with the Recommended Agency Register. This register is a list of agencies from a variety of industries and skill sets, collected to make it easier for clients to find the best agency for them. What’s great about this register is that one of our clients had to suggest us for inclusion, which we are thrilled about.

MediaVision is proud to have great relations with all the wonderful clients we currently work with, and those we have worked with in the past. Our Client Relations Head, Katia Pereira, sums this up perfectly:

“Hard work, creative thinking and extraordinary client services are at the heart of all we do as an agency. We go above and beyond, working always to be a well-oiled extension of our client’s team. Clearly our clients feel the same way too and we proud to have been recommended by them.”

There’s no doubt that over the years, we have learned a thing or two about keeping clients happy, and reminiscing on those life lessons, we thought we’d share some knowledge. Here are our top to-do’s on pleasing clients.

1. Listen to Them

This should be a basic, fundamental step in any client relationship, but you’d be surprised how often it can be forgotten. The client needs to know that you’re not just listening to what they have to say, but using that information to better tailor your service to suit them. Take their ideas and suggestions with you throughout the process, and utilize them in making your offering more appealing.

2. Be On Time

Don’t neglect your client’s needs by not delivering when you say you will. As far as most people are concerned, not keeping to deadlines is a cardinal error, and while we usually agree, not all deadlines are set in stone. Just make sure that both you and the client have a good idea of how deadlines are going to work and the processes in place if either party isn’t able to meet them.

3. Be Honest

Again, this should be pretty straightforward, but dishonesty can ruin client relations before they even start. This is particularly true when it comes to over-promising and under-delivering. Don’t get too confident when it comes to what you’re promising, and make sure you and your client are on the same page in terms of your service offerings.

4. Be Aware

In digital it’s important to know the ins and outs of all of your clients, all the time. Things move fast these days, so being aware of what’s happening not just with your client but also with their industry means you can give them the most informed service. Keep tabs on news outlets and industry blogs, and engage your client with this information. Not only are you informed, but your client knows you’re taking the time for them.

5. Communicate!

At MediaVision we believe that communication is the backbone of any client relationship. Keeping in regular contact means that you can respond better to changes, keep up to date more easily, and better understand their needs. This is especially true in an industry like digital, where everything is in a state of constant and fluid change.

MediaVision would like to take a moment to thank all the clients who have made our journey throughout this wonderful digital world that much more interesting. In the end, it wouldn’t be much of a to-do list for clients without the businesses that trust us to represent them online.

7.Customer Satisfaction

About the Author

Marius Badenhorst