What did you get from Google this festive season? Their employees were given stunning phones and tablets, but did they give you anything? They did actually hand out some sound advice for those with flagged websites, and overactive SEO fingers; an education on how to effectively get your site out of the ‘no-go-zone’ and back into the trusted rankings race. Get your reconsideration requests out, and take a walk through of an effective application, with the respected Matt Cutts.
Making Nice with Google
Was your website hit by Panda? Did you wail into your Christmas pudding, and vow to start your own search engine in the New Year? If so, good luck. However you could take the easier route and now apply to Google to have your website –and effectively your brand – rediscovered on the golden SERPs pages. Before you do that, here’s some advice from Matt Cutts on what is required for your reconsideration request.
The fundamental goal of your request is to advise Google that you have stopped whatever violations your site was flagged for. You need to show them that you’ve implemented their quality guidelines going forward, and how you’ve done that.
Next thing you need to do is give a show of faith. Google have had experiences with black hatters and unethical SEO practices claiming that they’ve turned a corner. The moment flagged sites have been reinstated, owners have reverted back to spamming, overusing paid links, providing thin content and using top heavy ads. If your site is maintained by an SEO provider that did not provide a service that was in your best interests, and they are the reason your website was flagged, a show of good faith would be to provide Google with that company’s details. Google can then see that you are serious about getting back on good footing.
If you use in-house SEO, Matt Cutts suggests that you include in your reconsideration request a training programme that includes Google’s guidelines and what is required to keep your website trustworthy.
The more information and evidence you provide to show that your SEO optimisation is now within the search engine’s quality guidelines, the easier it becomes for Google to make an informed assessment and final call.
If all your information does not comfortably fit within the reconsideration request, you may add links to Google docs or spreadsheet, and give them a breakdown of the changes you’ve made.
Going forward, creating content within the stipulated guidelines and playing ball with the evolving algorithms is there for your benefit. It’s important to optimise your website with trusted content and links, not only for the rankings but also because of what it does for your company’s reputation. Trusted brands with trusted sites are respected, and it shows not only in their SEO rankings, but also in their growing client base.
Google are not unreasonable in their requests, and they are open to reviewing and reinstating websites and SEO sites that have reasonably answered and provided evidence of their turnaround.