Google and Adwords: Stranger Than Fiction

In Facts and Figures, Just for Fun, Paid Search by David Sanchez

google-FactsRead any blog or article that relates to the digital advertising industry and you will soon realise that nearly all posts out there are no laughing matter. The posts are about serious strategy recommendations, the latest automated tool that will take away all of our jobs and in-depth industry analysis. However, this post is going in the opposite direction.  Its times to forget the seriousness for a few minutes and revel in some light heartedness. Sit back and enjoy some weird  and wonderful Google and Adwords facts.

 

Let the fun begin

  • An 18-year-old college dropout named Scott Banister is credited with creation of the multi-billion-dollar idea of bid-for-placement search engine model.
  • Revenue from Adwords went from $66.9 million in 2001 to $22.8 billion in 2009.
  • On average 97% of Google’s revenue comes from Adwords.
  • This was Googles first tweet:GoogleTweet
  • Prior to 2010 it was nearly impossible to contact Google and request help or ask questions regarding an Adwords account. You would not be able to find a contact number for Google online.
  • The most expensive keyword to advertise with Adwords is…’Insurance’ at about $55 per click.
  • The 2nd and 3rd most expensive keywords to advertise with Adwords are ‘Loans’ and ‘Mortgage’, both at about $45 a click.
  • Amazon spent about $55.2 million on Adwords advertising in 2011 (That’s about a million dollars a week)
  • The average CTR of a GDN (Google Display Network) ad is 0.4%
  • The average CTR of a Google search ad in position 1 is 7.94%
  • The top 3 positions from search queries take about 40% of the clicks on the page.
  • While it was always against the rules, at one time you could get away with (for a short time at least) ads looking like this:

Adwords Car Funny Text

  • Adwords as we know it was originally called Adwords Select.
  • The first Adwords Select ad back in the year 2000 was for live mail-order lobsters.
  • About 1.35% of Adwords advertisers in the USA make up about 80% of Google USA ad revenue.

And finally…

  • In 2007 Google announced that it will award $20 million to the 1st private team which builds a robot — and puts it on the moon.

Who said digital marketing had to always be so serious?

About the Author

David Sanchez

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