Why SEO Strategies for Demandware/Commerce Cloud are so important When Demandware was purchased by Salesforce in 2016, it opened the door for a new wave of SEO strategies. The opportunities …
The Price To Pay For Brands Who Do Not Address Social Issues
Inclusivity, veganism, equality, sustainability (the list goes on) are all hot topics right now, and although some may argue that the reference to social issues in marketing can come across …
Harvesting Locations for Google Ads Keywords using Google Sheets
Google has recently introduced a feature that has long been available in Microsoft Excel, that combined with Split to Columns, offers those of us who build large-scale Google (and Bing) …
Salesforce Commerce Cloud SEO – Duplication and Page Meta Tag Rules
Salesforce Commerce Cloud (previously known as Demandware) is a the platform of choice for many of the world’s biggest ecommerce brands, including Adidas, Lacoste and Puma. From an SEO standpoint, …
Digital Marketing Strategy – It’s all about the data!
Our everyday lives revolve around data; think about it, we use our phones to interact with each other, pay our bills, buy our lunches and even to pay for travel. …
A Guide To Segmenting Brand and Non-Brand On Shopping
Shopping Segmentation. Tedious or Tactful? Any Paid Search marketeer worth their salt will tell you how important it is to segment brand and non-brand traffic for AdWords Search activity. This …
Creating Meaningful Thought Leadership to Add Value to Your Brand
The impact of thought leadership is often underestimated within a business on how significant it can unlock opportunities for a brand in many ways. Not only does it boost a …
Why Amazon’s Advertisement Platform Proves to Be Serious Competition for Google and Facebook
“The potential for disruption in the advertising industry is clear when you read that the worlds largest e-commerce marketplace opens itself up to allow brands to advertise on its very …
Black Friday Cheat Sheet
So, while most people are heading off on their summer holidays, I wanted to write a post reminding everyone of Black Friday. Why? Because you can never be too prepared …
Sky’s “cool problem” – Cutting the T.V subscription cord, reality or perception? Digital media consumption in 2019
It’s something that I hear on a regular basis, “have you got rid of Sky yet?”. I almost always feel guilty and very un-cool when my reply is “no I …