Increase in Mobile Devices Set to Total More than Humans by 2017

In Mobile Search by Marius Badenhorst

According to the United States Census Bureau (USCB) the current global population stands at 7.3 billion. That’s a lot of bodies. However, when one considers that mobile devices are set to equal humans, by 2013 and outnumber us by 2017. It’s mind-blowing to see how the world has come to rely on mobile phones, tablets, and laptops with internet services.

More machines than people? It’s like Terminator, or The Matrix, just without the internet ports in our heads. The speedy advance of the digital world has instigated an accepted reliance on technology to get us through our days, regardless of work or play. Everything from SEO to writing articles on the bus, or finding the closest Starbucks, is done through internet-based mobiles regardless of our location. Mobile devices are an integral part of our realities and without them we feel like our lifelines have been disconnected.

Not every community or home is privy to digital technology; some don’t even know that technology exists, but for the most part mobile devices can be found in homes and boardrooms across the world, giving people from all four corners of the planet immediate access to news across the globe. This kind of easy access has opened the world’s eyes to communities in need. It has snowballed, and in turn has prompted world leaders to give aid to struggling countries in so many ways, and one of them is to educate the underprivileged by means of books, and mobile devices.

As further help surfaces on continents otherwise cut off from the accelerated technological developments in mobile devices, Cisco Visual – the company that conducted the test – have predicted that the mobile prelation will escalate the growth in Asia and Africa in 2013, taking mobile devices to number more than humans by the end of this year.

The Cisco test displayed further projections and determined that there will be up to 10 billion global internet-connected mobile devices by 2017. This development will require providers to adapt to the increased demand for faster and more efficient internet and mobile services.

This couldn’t be truer in the world of search & digital marketing. As with desktop PCs, laptops, and tablets, design and SEO for phones need to be adapted to the architecture of cellular phones because Search Engine rankings on these mobile devices are markedly different from that on computers. Rankings differ based on how effective mobile crawlers and bots deem your mobile site’s loading time among other factors. If you’ve created a mobile version of your website, you need to ensure that it loads quickly and efficiently to perform well in the world of Search Engines such as Google mobile search.

Not only are rankings to be affected with the increased concentration of mobile devices across the world, but mobile paid search spend is set to increase exponentially between now and 2017.

It’s extremely intimidating to think how mobile devices will outnumber humans. As long as advancements don’t eventually require mobile ports installed in our heads, we can embrace the fact that we’re still in control of the machines.

About the Author

Marius Badenhorst