Google Places the Key to Local Business Rankings

In Local Search by Marius Badenhorst

Google Places is being hailed a ‘key SEO strategy’ for startup businesses wanting to make a dent in the search stratosphere. Ever wondered whether your company could rank on the first landing page of Google search results? Using Google Places to up your business ranking, your digital domination of the number 1 search results is finally at hand.

The search quality highlights of Google’s algorithm changes in February 2012 named the Venice update as the way forward for local business listing rankings. Discussed on Google’s Small Business blog, the Help Desk Hangout on Air highlighted Google Places as a strategic search engine optimisation approach.

4 SEO Google Places benefits for small businesses:

  1. Locate your business: Put your business on the Google map. Google’s move to combine organic rankings results with Google Maps data has enhanced the possibility of businesses being found by people via Google Places.
  2. It’s free: A free tool where you can manage and edit your business listing, Google Places is a flexible and easy way to manage your business profile details.
  3. Mobile friendly: Google Places can alleviate the need of a mobile or desktop website by making your business accessible to on all devices.
  4. Win: Your business can rank on the first page of local Google search results easily. A shortcut that has better guarantees than the traditional search engine optimisation process, Google Places will allow you to beat your competition using pure cunning.

Double up on revenue and organic traffic by using Google Places alongside traditional SEO practices. A virtual elevator to Google’s coveted number 1 search results page, Google Places is THE optimisation tool for small businesses and a cost-free way to meet more of your potential customers.

About the Author

Marius Badenhorst

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