Digital Marketing Roundup – Aug/Sept 2016

In Featured, Round Upby MediaVision


Need to catch up on the latest Digital Marketing news for the past two weeks? We’ve done the leg work so you don’t have to with our mid Sept Marketing round-up.

What you can expect; A quick digest of the latest news & insights in around Google, SEO & Search, Paid Media, Social Media, Content Marketing, Digital PR, Mobile Search and Link Acquisition.

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Marketing News


1. The Top 16 Free Digital Marketing Tools to Help Identify & Reach Your Customers

2. Combining Email and Facebook for a Dynamite E-commerce Marketing Campaign


Google News



1. Google Intrusive Interstitials Mobile Penalty Is At The Page Level Only

2. Google Updates Local Reviews Schema Guidelines

3. Google Says Bots are the Main Target of Keyword Planner Changes; Many Questions Remain

4. Google: Rel Canonical Not Supported For Images

5. September 2016 Google Webmaster Report


SEO and Search News

SEO & Search


1. HREFbuilder: Making HREFlang Sitemaps a Little Bit Easier

2. With Panda in Stealth Mode, Why Google’s Quality Updates Should Be On Your Algorithmic Radar

3. The HTTP to HTTPs Migration Checklist

4. How To Run Screaming Frog on Google Cloud

5. How to Properly Implement a 301 Redirect

6. Making Sense of Google’s Updates in Local Search

7. Google Shares Tips on Using AMP for E-commerce

8. Google Structured Data Tool Supports Schema v3.1

9. What’s the Real Relationship Between Organic Rankings & Social Shares?

10. Google: Site Command Should Show Rich Snippets If Implemented Correctly

11. 5 Reasons Why Marketers Should Pay Attention to Bing

12. How to Generate & Insert Rel Canonical with Google Tag Manager


Paid Search News

Paid Search


1. How to Maximise ROI & Revenue with Google Shopping.

2. Adwords Express Expands Deeper Click-To-Call reporting, Adds Ad Scheduling And More

3. Now You Can Share Results from the Adwords Ad Preview Tool with Clients

4. Recapping the Biggest Google Shopping Changes So Far in 2016

5. SEO and Voice Search Proof Your Shopping Campaigns this Holiday Season

6. Google Extends Drafts and Experiments to Display Network Campaigns

7. Ad Testing: Conversions Per Impression

8. What’s In A Name? Building Powerful Product Titles for E-commerce

9. 10 Local Paid Media Marketing Ideas

10. Discover 3 Levels of GEO Targeting for Beginners, Intermediates & Experts


Social Media News

Social Media


1. How To Easily Create a Facebook Loop Giveaway

2. Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages

3. Pinterest Debuts Click-To-Play, Mobile Only Video Ads

4. 19 Tools to Create Social Media Content

5. Pinterest Will Target Ads to People Who Click on, Save Brand Related Pins

6. Facebook Pressures Advertisers to Cut Mobile Page Load Speeds or It’ll Cut Their Reach

7. LinkedIn Conversion Tracking is Here! 4 Things You Need to Know

8. 3 Ways to Find Answer Box Opportunities


Content News



1. Shoppable Content: The New Trend in Content Marketing?

2. The Frugal Guide to Content Marketing: How To Promote Your Content With Zero Budget

3. How to Dominate Content Marketing with Machine Learning Tools

4. How to Design a SlideShare that Pulls Over 1 Million Views

5. Content Marketing for Link Building

6. Why It’s a Bad Idea to Only Create Content for Your Specific Target Audience

7. How to Generate Content Ideas Using Screaming Frog in 20 Minutes


Digital PR News

Digital PR


1. ‘I’m Not Your Boyfriend, so don’t text me’: The 10 PR Tactics Reporters Hate Most

2. 36 Authoritative Outreach Tips for Digital PR Specialists


Link Acquisition News

Link Acquisition


1. Why You Don’t Need that Link to Get the SEO Benefit from an Online Name Drop: The Power of Linkless Mentions

2. Weird, Crazy Myths About Link Building You Should Probably Ignore





1. Explore Important Insights from Your Data – Automatically

2. How a Google Analytics Change May be Skewing Your View of SEO’s Value

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