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Hijack the Bandwagon in 6 Steps

In Social Media by MediaVision

Topical information is the key to driving social media content. Even for audience members who initially miss the real time incident that launches a social media frenzy, soon enough it …

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Social Media World Cup Success

In Social Media by Marius Badenhorst

The 2010 World Cup in South Africa was one of the first international sporting events since the global explosion of social media. Since then, social media users around the world …

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#Hashtag Activism: Talk is Cheap

In Social Media by MediaVision

Oh, you retweeted to #BringBackOurGirls? Well, give yourself a self-congratulatory pat on the back for giving two seconds of your time to save the world before checking Facebook and scrolling …

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Promoted Pins: What Brands Can Expect

In Social Media by Marius Badenhorst

Over the past few months, Pinterest has been “experimenting” with promoted pins, which allows brands to buy keywords to bump up their positioning in search results and within category feeds on the …