Viral marketing: panacea and pain

In SERM, Social Mediaby Marius Badenhorst

Viral marketing is tricky because it is by nature unpredictable. You can create the most expensive viral ad in the world ever complete with A-list celebs and a rocking soundtrack, …

The potential cost of an SERM crisis

In SERMby Louis Venter

Last week, the Guardian broke the story about employees at PC World and “Currys” who had created a FaceBook group that mocked customers for their ‘stupidity’. It highlights the need …

Twitter at school: It’s compulsory

In SERMby Marius Badenhorst

The continuing education of children everywhere is a topic that I find endlessly fascinating, and about which I have written before. I’ve spoken against focusing too much on incorporating web …