Footer links penalised by Google?

In Link Buildingby Marius Badenhorst

There has been some ongoing discussion about whether or not Google should penalise sites with a large amount of footer links. Footer links are something that we have all come …

Google’s crackdown on Paid Links

In Link Buildingby Melissa Fillau

Matt Cutts has said that Google considers buying text links for PageRank purposes to be outside their quality guidelines and wants to eradicate all unnatural linking. Sites that publicly sell …

Some thoughts on link building

In Link Buildingby Marius Badenhorst

It is always somewhat stressful to undertake a link building campaign for any given client, in that one needs approach each situation or industry from a completely fresh and unique …

What links do I need for my website?

In Link Buildingby Marius Badenhorst

If you ever browse through the online forums of WMW or even WPW, in the Link section you will always see countless questions on the value of recips, how many …