Google Authorship Replaces Metrics with People

In Copywriting by Marius Badenhorst

Having recently implemented Google’s Authorship Program on our own blog, it was quite a thrill seeing my fellow colleagues’ faces (all stud-muffins) next to their blog posts in search results. …

Tips for Implementing Brand Voice

In Copywriting by Marius Badenhorst

Just as our speaking voice is unique to each of us and our tone varies depending on our situation, so brand voice is unique to the brand and must reinforce …