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Calculating ROI on SEO: Why and How

In Analytics by David Sanchez

One of the most significant benefits of digital marketing is that the results of digital campaigns can be measured much more accurately than those of traditional marketing. In the past, …

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A PATH TO PURCHASE: MODELLING THE MARKETING MIX

In Analytics by David Sanchez

In this exciting digital age, everything is measurable, from consumer behaviour to advertising performance. Transparency is paramount, and as advertising spend increases, so comes an unprecedented expectation of accountability and …

Using Analytics for Remarketing

In Analytics, Paid Search by David Sanchez

Most paid search marketers use, or should be using, remarketing within their Adwords accounts. Remarketing is generally regarded as an Adwords function, and does not play as big a role …