UK Marketing Spend on the Up and Up

In Advertising by MediaVision

As UK businesses slowly begin to shake off the effects of the recession, so too have their marketing budgets increased – at least according to the IPA Bellwether report, which …

Targeting the Heart: Why and When it Works

In Advertising by Marius Badenhorst

Any good marketer will tell you that you sell products, services and even ideas by touching the heart. Facts and figures will take you far but connecting with a customer’s …