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Part of the Louis Vuitton Moet Hennessy group, Thomas Pink is a modern British shirt maker with flagship stores in London’s Jermyn Street, Madison Avenue, New York and Rue Francois Premier, Paris. As well as shirts for men and women Pink carries a wealth of luxurious silk ties, tailoring, knitwear and accessories.

The Brief

Thomas Pink appointed us to raise awareness of the launch of the Pink Lions rugby club, an initiative to mark their sponsorship for the British and Irish lions tour in 2017. We needed to promote the ballot for tickets to hear Warren Gatland, Brian O’Driscoll and Andrew Sheridan speak rugby in an informal setting in London. A further challenge was to boost sales of the Lions collection which ranges from cufflinks to blazers.

The Results

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