An aggressive SEO strategy for a company operating in 104 countries and in 8 different languages.
Instant Offices was founded in 1999 to bring a fragmented office market into one online market place and since then, the business has grown rapidly on a global scale. With a team of over 100 experts in London, Berlin, New York, Dallas and Sydney, company revenues were forecast to exceed £24 million when they asked us to handle their SEO and meet aggressive growth plans across all the markets they target.
A complex and challenging task – we couldn’t wait to get started!
Until late November in 2010 Instant Offices managed all SEO activity in-house with varying degrees of success. With the business rapidly expanding – operating in 104 countries and in eight different languages – they appointed us to take over their SEO and implement a strategy that would augment their aggressive growth plans across target markets.
We discovered a great deal of duplicate content within the site, so our first task was to establish a single set of URLs that were accessible by search engines.
Speaking Search Engine
We collaborated with the in-house development team to integrate mechanisms that would expose the inventory correctly to search engines and improve the information architecture of the site.
We implemented an internationalisation plan which geo-tagged the content for different regions. This was closely followed by exposing the multilingual content correctly to search engines. A little bit later we activated the hreflang implementation which interlinked content in all 104 regional websites in eight different languages. It was a very technical implementation, meaning we spent a lot of time with the in-house development team. The bulk of it was delivered in the first half of 2011. Although traffic grew year on year because of it, we still weren’t satisfied.
Late in 2011 we rolled out a link-earning strategy which aligned with their overall digital efforts – and this gave us the success we craved for Instant Offices. The campaign focused on all territories and appeared in all languages, and worked to improve and diversify their digital strategies.
Whatever the future holds for Instant Offices – we’re in it to win it!
Extraordinary traffic growth of 109% year-on-year and revenue growth of 205% year-on-year.
We currently work with Instant Offices to target and deliver on even more ambitious goals.
“MediaVision’s strength is in truly understanding Instant and aligning activity with our key business objectives, which includes driving high quality leads in our core markets. MediaVision are also very well connected in the SEO industry, meaning that they stay at the forefront of the often dizzying changes to search algorithms and the industry at large.”
Bryan Hunter, Digital Marketing Executive – Instant Offices