Paid Media & Content Marketing
Amoena provides comfortable and supportive post-mastectomy clothing, lingerie, swimwear, and accessories to women looking for a perfect fit post-surgery, without compromising on style.
Amoena collaborated with MediaVision to increase brand exposure and revenue through paid promotion and content marketing. We decided to target an already engaged audience to maximise response. By reaching out to those who had already engaged with the brand we were able to provide value to buyers at the consideration and decision stage of their journey. This strategy, backed by the brand’s high level of trust among its customers, led to fantastic results.