Another outstanding win for the MediaVision team! Last night we attended the Marketing Excellence Awards in London and took home the award for the Best Content Marketing Campaign of 2018.
We were up against some fierce industry competitors this year, including the talented team at Marks & Spencer who were shortlisted alongside us, and it was a massive honour to be recognised among such great company.
Best Content Marketing Campaign of 2018!
The CIM’s prestigious Marketing Excellence Awards recognises brilliance in the field of marketing. We won the award for our work with Instant Offices, the world’s largest office broking service.
We’d already been working with Instant for a few years when they asked us to drive an additional 20% in revenue. Not a easy feat, considering we’d already achieved front-page rankings for 90% of their top 1000 cities across the globe. We had to step away from the obvious avenues to meet the challenge.
By identifying new target audiences, developing custom software to analyse data, segmenting content into two niche streams and launching a creative multi-layered campaign using content, SEO and Digital PR, we managed to exceed every single target set.
The outstanding results we’ve been able to achieve in the office space sector simply wouldn’t be possible without a solid partnership. It’s every agency’s dream to have a client so innovative and willing to take risks, and we hope to leverage even more growth for Instant going forward.
Jodie Harris, Head of Content and Digital PR at MediaVision, says: “The partnership we’ve cultivated with Instant Offices breaks the traditional client/agency dynamic in that we’ve truly become an extension of their marketing team. This award is a great testament to our approach. As our content team has grown and matured we’ve been able to lift the bar with Instant, and it really shows how mutual trust between client and agency can drive tangible results”.
We’re proud of the team for presenting an award-winning strategy to the Chartered Institute of Marketing, now in its 9th year, and the esteemed panel of experts who scrutinised every detail of it.
Chris Daly, chief executive of CIM, had this to say: “Professional marketing is a vital driver of business advantage – boosting commercial outcomes and growing talent. At a time when the return on investment and data protection rigour of marketers are under scrutiny, our winners demonstrate the value of creative marketing. I would like to offer my congratulations to all who made it to the finals; they reflect the very best in global marketing talent and our founding partner, The Marketing Trust, who help make these awards possible.”