We’ve been nominated for Best PR Campaign at this year’s UK Agency Awards for our work in the fashion industry. Whoop whoop!
With a focus on agencies and how they channel their creativity and insights, which is usually reserved for clients to market and grow their own brands, the awards are the first of its kind in the UK aimed at celebrating the work of the people behind the screens.
We’re really proud to have been nominated for our Fashion Search Report, an in-depth look at the fashion brands dominating Google search results, and our Brand Demand Report, which looked at the most Googled fashion brands in the UK and how small, medium and large brands compete for searches each month.
Both reports were aimed at fashion marketers and brands within the industry. As an agency we collaborate with many of high street’s largest fashion brands on the high street, so we wanted to create a campaign that would raise brand awareness, provide relevant insights, and intrigue brands that wanted to know how well they fared with competitors.
We were pretty pleased with the results, with the report being downloaded over 100 times and PR hits appearing in titles like Harper’s Bazaar, Grazia, Retail Gazette, Drapers, and others.