We’ve been shortlisted for Best B2B Campaign in the Performance Marketing Awards for our work with Instant Offices.
Now in its 11th year, the Performance Marketing Awards is a celebration of the industry’s best and brightest within the sector. The Best B2B Campaign is a new category for 2019 and requires teams to define how they support the overall marketing activity of a client while showcasing stellar insights, strategy and execution to deliver cost-effective leads or sales.
Outstanding Growth in the Property Sector
Our entry showcases how we managed to achieve outstanding growth in the property sector with Instant Offices. We’d already delivered over 600% growth for the brand and achieved 95% visibility around key phrases when Instant asked us to deliver an additional 30% in enquiry growth.
To deliver high-quality traffic and improve conversion rate, we drew on lessons we’d learnt in the fashion retail sector and took a granular, multi-layered approach to uncover new opportunities. With a hyperlocal approach to technical SEO and a creative content and Digital PR campaign, we managed to exceed all our targets.
- Enquiries increased by 54%
- Deals increased by 47%
- Revenue increased by 27%
- Traffic grew by 29% YoY
“For Instant, last year was one of rapid growth and the leads generated from our organic traffic drove a significant proportion of that. Having set ambitious targets for MediaVision, they set to work on a series of onsite SEO recommendations to expand the breadth of our content and improve crawlability, combined with a content and digital PR plan to drive diverse and relevant link growth. As a direct result, we’ve seen very strong growth across enquiries, deals and revenue in all of our four global regions, affording us an enviable position among our competition.” – Bryan Hunter – Head of Digital Marketing, Instant Offices
The Performance Marketing Awards takes place on 30 April at Grosvenor House Hotel in London.