As the weather got worse and the roads began to flood, so some of the best designers from across the globe brought a touch of sunshine to the grey skies of London in this year’s Spring/Summer Fashion Week. Dainty dresses and stylish shorts had us begging for summer as reporters gathered under their umbrellas to
2013 was a year of exponential growth on the digital marketing front. What lies ahead? We consulted the MediaVision department heads on the matter and came up with the following trends in SEO, PPC, social media, content marketing and PR. Digital In General Further integration of digital Integration of digital across all platforms and products
1. They pay great attention to detail 2. They’re know-it-alls 3. They know how to celebrate the perfect client pitch 4. They are good with numbers… 5. Sometimes there’s tough decision making… 6. …and a lot of stress! 7. But they always get what they want in the end.
It’s time to say goodbye to the old and hello to the new this January! See how you can breathe life into an old brand by making some much needed changes this year. Let 2014 be your time of analysing the old, taking bolder steps into the future, and getting the right people on your side
Smart Marketers Bet on Mobile Smartphones are slowly taking over the way we communicate, including online. Today more than 56.8% Americans, 66.7% Britons use smartphones, and the numbers are expected to go up to 79.7% and 80.9% respectively by 2017. NewMedia reports that there are currently around 30.9 million smartphone users in the UK alone,
After attending the July Heavy Chef Conference in Cape Town last week, it was made clear that Backsberg wine backed digital marketing. Aside from the obvious product placement, there were two great addresses that challenged societal attitudes towards the ‘internet of things’ (IoT) and the fine line between useful and gimmicky innovations in the technology sphere.
Plainly speaking, social media can be split into two camps; those who adopt or adapt and those that ignore, deny or distrust. I guess the reasons to be in the latter camp can seem to make logical sense but regardless the wheels are turning with social media being an undeniable marketing tool. I was made
In an effort to democratise broadband access, Google has been experimenting with white space technology in the U.S. since 2010. One of twelve companies currently approved to run white space databases covering America, the multinational giant has just extended its project to Cape Town, South Africa. Google brings the spectrum to Cape Town Partnering with