Smart Marketers Bet on Mobile Smartphones are slowly taking over the way we communicate, including online. Today more than 56.8% Americans, 66.7% Britons use smartphones, and the numbers are expected to go up to 79.7% and 80.9% respectively by 2017. NewMedia reports that there are currently around 30.9 million smartphone users in the UK alone,
After attending the July Heavy Chef Conference in Cape Town last week, it was made clear that Backsberg wine backed digital marketing. Aside from the obvious product placement, there were two great addresses that challenged societal attitudes towards the ‘internet of things’ (IoT) and the fine line between useful and gimmicky innovations in the technology sphere.
Plainly speaking, social media can be split into two camps; those who adopt or adapt and those that ignore, deny or distrust. I guess the reasons to be in the latter camp can seem to make logical sense but regardless the wheels are turning with social media being an undeniable marketing tool. I was made
In an effort to democratise broadband access, Google has been experimenting with white space technology in the U.S. since 2010. One of twelve companies currently approved to run white space databases covering America, the multinational giant has just extended its project to Cape Town, South Africa. Google brings the spectrum to Cape Town Partnering with
Monday night’s 85th Academy Awards was filled with glitzy dresses and tear jerker speeches but even Jennifer Lawrence’s cringe worthy fall onto the famous Academy steps didn’t spark a spike in the Twitterverse. It was tapped to be the most watched event, with 1 billion people all over the globe tuning in to see the
Check out this weeks’ (18 – 22 Feb, 2013) round-up of informative and valuable resources we’ve found on SEO, SEM, Social and the latest developments and Digital Marketing industry news. What have you been reading? Please let us know of the great pieces you have found this week in the comments.
Check out this weeks’ (04 – 08 Feb, 2013) round-up of informative and valuable resources we’ve found on SEO, SEM, Social and the latest developments and industry news. What have you been reading? Please let us know of the great pieces you have found this week in the comments.
At the end of last month, Californian courts ordered the South Korean technology giant Samsung Electronics to pay $1.05 billion in damage to Apple, over patent claims made by the US hardware and software manufacture. The Apple Samsung patent dispute was viewed as a crushing defeat for Samsung, not because of the monetary loss, but