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Google Marketing

Google Marketing

Many people who need search marketing don't know where to start simply because they are confused by the different terms used to describe similar services. Far from searching for marketers, we help websites market their products and services on Google, essentially we are Google Marketers engaging in Google Marketing.

Google marketing entails two primary services: Search Engine Optimisation (SEO) to improve listings in organic or natural search (the results seen on the left of Google search results pages) and Pay Per Click (PPC), which is a paid marketing service (the results seen at the top and to the right of the results page). SEO and PPC can be offered as separate services online, but for the best results we recommend a combination of both to better the chances of meeting your Google marketing goals. The results speak for themselves: greater brand awareness, traffic generation, reputation management and amazing ROI.

There are advantages and disadvantages to both search marketing and PPC, but we help you create a strategy that eliminates the cons and maximises the pros of marketing online with Google.

SEO Advantages:

Search engine optimisation is a long term marketing strategy; it requires patience, a focused search marketing agency and a well-thought out yet flexible marketing plan that can be adapted to all the changes that Google makes on a semi-regular basis. Patience is rewarded by:

-More click volume
-Consumer trust courtesy of the public's trust in Google
-High conversion rate (higher than PPC)
-Improved results over time - the strategy gains strength and momentum the longer it's maintained, the positive effects are cumulative.
-Cost per visit is about one tenth of PPC (cost per visit = cost of SEO strategy/non-brand visits)
-Highly measurable results - analytics demonstrate exactly what aspects of the Google marketing strategy are and aren't working and provide avenues for improvement
-Creates a barrier to entry for future competitors - successful SEO campaigns enable you to dominate a particular sector, once you have established your domination via SEO it's virtually impossible for a competitor to usurp you

SEO Disadvantages:

-Results are not immediate
-There are no guarantees

PPC Advantages:

-PPC provides quick return, campaign results are immediately visible.
-You retain complete control over your entire Google marketing strategy
-Highly measurable results
-Guaranteed

PPC Disadvantages:

-Cost per click is higher than for SEO
-Conversion rates are lower
-PPC is highly competitive - drives up prices
-There is no barrier to entry - anyone with a bigger budget can replace you in the listings

Google Marketing: the best of both worlds

A comprehensive Google marketing strategy provides you with the opportunity to conquer the internet in search and PPC and your ROI will rocket.

Many companies lose valuable time and marketing opportunities by not giving enough thought to the decision of which Google marketing agency to choose, and even worse, their reputations online may suffer.

As a great online marketer and strategist once said:

"The key is to choose a great SEO agency, measure both SEO and PPC monthly and shift budget appropriately every quarter, in that way you'll get the best out of your Google marketing plans."

Contact MediaVision for more information on Google Marketing and generate the ROI of your dreams.
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