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66% of global companies using web analytics say they are gaining a competitive advantage from the data they collect. Google Analytics is the most prolific platform, with over 90% of agencies and companies using it to measure and extract valuable user and website performance data. However, while 41% of website owners change their website content weekly, only 14% track what content generates the most conversions.
If you’re looking to improve the online experience for your customers and potential customers, increase conversions or simply make better business decisions about what you should be doing digitally, an effective measurement of key performance indicators through the use of advanced Google analytics is vital.
We monitor your site on a month-by-month basis, so our consultants can better understand and improve your brand’s performance online and offer expert guidance throughout our working relationship with you.
We create a measurement plan to ensure that we are monitoring the correct KPIs for your business and use these metrics to actively drive increased performance of your website.
Analytics play a key role in any integrated marketing strategy – it’s important to monitor the performance and success of everything you do, across all channels.
Analytics can be used at the planning stage of campaigns to guide decisions – for example, who will you be targeting, and based on past data, what will be the most effective way of reaching them? This service can then be used to check the ongoing effectiveness of your digital campaign, and collate the results to ensure agile decision making based on the data.