SERM (Search Engine Reputation Management), or Online Reputation Management, is an area in which MediaVision specialises, and we have the results and case studies to prove it.
SERM deals with removing any negative association with a brand as best as possible in a manner that preserves the good name that your company has built up over the years. Search reputation management is a tough science and takes a lot of experience in dealing with.
MediaVision understands the full value of a brand name and how associated press can positively and negatively affect this precious asset. We have displaced many unwanted press articles from the top of the SERPS for companies and individuals in the past and continue to do so for many of our clients. Each and every online reputation management campaign requires a unique approach, which is why we strive to get to know and understand each client’s brand before devising a strategy in which we can remove any negative press associated with their brand name or any related keywords from the SERPS.
SERM, or Online Reputation Management, is an area in which MediaVision specialises, and we have the results and case studies to prove it.
SERM Case Study:
MediaVision helped a leading high street retailer by removing outdated negative press from the front page of Google.co.uk
Brighthouse approached MediaVision to address the outdated negative press that continued to hamper their brand's credibility in the search engine results pages (SERPs) predominantly Google UK. The negative press was largely limited to forums where the most recent comment was 2 years old. These issues were inherited by the current management team as the customer service levels have improved dramatically over their tenure. Negative press dominated 40% of all the front page search results for the "Brighthouse" brand search. This was clearly not ideal.
MediaVision discovered that many and more recent positive news pieces were not getting any front page coverage. MediaVision worked closely with Brighthouse and Financial Dynamics, Brighthouse's PR Agency, to map out a strategy and timetable that would not only reduce the presence of the negative articles, but also replace them with positive pieces. This resulted in an increase in the positive results in positions 3 to 8, as well as a reduction of negative results from 4 items to only 1 item. Brighthouse was thrilled at the outcome of the project.