Search Engine Optimisation

There are literally billions of websites on the World Wide Web. Getting your own website to appear not only in search engine results pages, but also to challenge and better the results of your closest competitors, is an ever evolving science that takes time, knowledge, experience and most of all – commitment.

MediaVision has been a search marketing agency for over 8 years now and we continue to prove time and time again that we are a force to be reckoned with. We pride ourselves on constantly setting seemingly unreachable goals and then achieving them. We never settle for any amount of success, continuously raising the bar and striving to reach new heights for us and our clients.

Having kept up with the many changes in search engine algorithms over the years and continuously adapting our numerous tried and tested SEO strategies, we have continued to ensure that our clients not only receive larger volumes of traffic month after month, but also that this traffic is of the highest quality, attracting genuinely interested visitors to your site who are more likely to convert into paying customers.

Our all-inclusive SEO strategy ensures that we involve you in every strategic decision that needs to be made along the way. Our strategies are measurable and we compile detailed progress reports every month, ensuring that you are constantly well informed on how your site is performing in the search engines, as well as what your site is achieving once visitors have reached it.

SEO Case Study:

Douglas and Gordon: 250% increase in non-branded traffic from search

MediaVision SEO strategy slashed Douglas and Gordon’s budget spending by 33 percent while returning an increase in conversions of 80 percent and non branded traffic of 250 percent. Impressively, non-branded traffic from organic search grew by 250% in just 12 weeks. The reduction in PPC budget had no negative effect on the volumes of traffic generated.

Key services that we offer:

Keyword Research: We do intense keyword research to ensure that your site targets all keywords that are 100% relevant to the service that you offer.

Website Compliance: Over the years we have come to know and understand what makes a website’s structure ideal, allowing search engine crawlers to quickly and effectively evaluate the relevance of any website and rank it accordingly to relevant keywords. This is an essential part of SEO that we don’t take lightly.

Site and Information Architecture: There are many factors that influence the manner in which your site gets crawled by search engines. The location and number of clicks it takes to find the most important pages on your website is one of the major factors that we look to optimise for our clients. As important as this is for site crawlability, the same applies for the way in which users browse your site.

Copywriting: We have some of the top copywriters in the industry and ensure that all content within your website is professionally written in accordance to your company’s brand and tone. Our copywriters are trained to write content that not only reads well, but also is optimised for search engines and heavily focused on converting casual visitors into paying customers.

Link Building: Link profiles are still one of the primary ways in which search engines analyse the authority and relevance of a website. As part of our all-round strategy, we ensure that your site gains the most relevant inbound links for the correct authoritative websites; ensuring maximum benefits for your sites performance.

Online PR: Online PR works by distributing positive content along various web channels including blogging, press release and e-zine submission sites, discussion threads, social networking, RSS feeds and more. This allows you to maximise the effectiveness of your current PR activities online. Whether you distribute content associated with a new brand launch or information pertaining to a great case study, Online PR can attract long term traffic with qualified interest to your website. Online PR is permanent.

Multilingual SEO: The beauty of online business is that you can do it anywhere in the world and target any audience. For this reason it is important that, as an SEO agency, we are able to implement local phrases and colloquialisms as part of your online marketing strategy. With existing clients targeting numerous countries around the world, this is just another area in which we have experience as a search marketing agency.

Monthly Reporting: We pride ourselves in having a fully transparent service where our clients are kept 100% informed at all times. Our monthly reports fully explain your site’s performance in regards to rankings, traffic volumes, traffic quality, conversion performance and overall ROI. When we reach one goal, we raise the bar and set another – that’s just how we operate!