What is Pay Per Click (PPC)?
Pay per Click (PPC) advertising affords online marketers a direct and flexible strategy for targeting search engine traffic that is relevant to their offering. As an advertising platform, PPC continues to be recognised as one of the most successful avenues for maximising ROI and building one's brand online.
Why is PPC important?
"With broadband speeds on the up and consumers spending more time on more sites, the outlook for online advertising is rosy -- in fact we expect it to overtake TV in 2009 when it will become the UK's biggest medium," IAB chief executive Guy Phillipson
Benefits of PPC
- Instant Stats and Results
As advertisers need to bid for ad positions online, where bid prices change daily, PPC campaigns need to be constantly revised to ensure that the best ROI objectives are being consistently met. Pay per click advertising platforms enable advertisers to measure the success of their campaigns in real time. This allows them to identify opportunities and minimise risk, without wasting budget on ineffective PPC ad campaigns.
- Simple online marketing
The process of setting up and managing a PPC campaign is relatively easy in contrast to other forms of online marketing, which may take days, weeks or even months to get going - whereas PPC can take effect in only a matter of hours. PPC is also extremely flexible, allowing advertisers to change their minds or experiment with their campaign choices.
- Geographically targeted
PPC advertising affords online marketing companies the opportunity to select the countries / regions and languages that they wish to target. In other words, if you target the UK, your sponsored advertisements will be displayed within UK search engine results. Likewise, if you target a particular language (Spanish, for instance), only users who have set that language (Spanish) as their default language of choice, will be able to view your ads. This results in pinpointed targeting and reduced budget wastage on irrelevant searches.
Why Outsource PPC Management?
There are several reasons why you should opt to outsource your PPC campaigns to us:
- Skilled
We are fully qualified with experience across multiple sectors
Our pay per click campaign managers are fully trained and experienced on relevant advertising platforms and are competent at designing, implementing and managing PPC strategies that are tailored to each client's ROI objectives.
- Constant expert attention
We constantly supervise your campaign to ensure budget is not wasted and optimum ROI is achieved.
The search market changes constantly - new advertisers enter the market, search trends fluctuate, and bid prices increase or decrease. If PPC campaigns are not monitored constantly, budgets can be easily sucked away on irrelevant clicks or expensive keywords that do not generate favourable ROI. MediaVision's team uses state of the art tracking systems to constantly monitor each PPC campaign to ensure the best results for lowest spend.
- Maintain your competitive advantage
We respond to competition to maintain your competitive advantage
There are only so many ad positions worth bidding for, and if your competition is willing to pay more than you, they will secure the top spots. Our PPC experts constantly review your competition and develop new opportunities for increasing your ROI and reducing your spend, without blindly wasting your budget on certain keywords that are expensive and irrelevant to your targeted audience.
- Maximise your quality score
We take advantage of onsite factors to improve the quality score and conversion rate of your PPC ads
Quality score determines the bid price an advertiser will pay for particular pay per click adverts; among other things, quality score is gauged by how relevant a particular landing page is to the targeted ad referring to it. MediaVision consults on various tactics to increase a page's relevancy to enable a reduction in cost per click. Additionally, our PPC services include various techniques for improving the conversion rate of a given landing page. In other words, enhancing the rate at which site traffic performs your website objectives, and increases your returns.
Combining SEO and PPC for search marketing success
Different searchers opt for different search engine results. Combining SEO and PPC strategies affords a number of benefits, including an increased click-through rate, as well as an enhanced brand presence on the search engine results pages. Where SEO is the core strategy implemented by a search engine marketing agency, PPC is often effectively used in the short term, as SEO (a longer-term strategy) begins to take effect. As a result of our expertise in search engine optimization, and our in-depth keyword research, we are able to deliver advanced PPC solutions that are guaranteed to bring you excellent results. Our PPC and SEO consultants work hand in hand to optimise your advertisements, increase your ROI and effectively manage your pay per click marketing programs.
Contact MediaVision to formulate an optimal search marketing strategy for you that combines the best of both pay per click and search engine optimization, to bring you sustainable ROI that makes the best use of your budget.