Pay Per Click (PPC) management strategies afford a number of benefits, including an increased click-through rate, as well as an enhanced brand presence on the search engine results pages.
Business owners often opt for Pay Per Click campaigns due to the fact that they are perceived as being more measurable and take effect much sooner than SEO campaigns.
Many SEO and PPC management agencies aim to simply improve the traffic volumes to your site by increasing your PPC marketing budget. At MediaVision we strive to maintain or even reduce your PPC budget whilst retaining and improving traffic volumes as well as the quality of traffic. Our Pay Per Click account management strategy involves regular health checks of your campaign in order to ensure that you are constantly one step ahead of your competitors.
We pride ourselves in achieving improved traffic volumes that are much more relevant and likely to convert. Achieving this takes expertise and experience, both of which we supply in abundance. Our approach of always looking for different ways to improve your campaign and never settling for what we are currently achieving is what sets us apart from any other professional PPC management firm.
Testimonial:
The Sleep Room.com: 205% increase in traffic due to Innovative PPC Campaign Management
“MediaVision took over our paid search management a few months back and I am delighted with their service. What has impressed me most is the methodical way they have approached the whole topic and always with the aim of ensuring we have a better ROI. They have never advocated we throw more money at this, but much prefer to reach the full potential of our existing budgets before looking at other ways of growing. Having used several other companies we had become a little wary of people that could talk the talk but deliver very little. MediaVision however are a great example of people with very good brains, who work hard and are efficient -traditional ingredients for success. I wouldn't hesitate in recommending them for their professional work as well as being a pleasure to deal with."
Charlie Marshall - Head of Sleep
Our Approach:
Keyword Research: Keyword research is the basis of our PPC management service and is not an area that we take lightly. Our staff is well trained in ensuring that we target the most specific and relevant phrases for your company, resulting in maximum return on investment for each and every click through to your site.
Copywriting: Keywords and targeted phrases are essential in Pay Per Click management campaigns, but without optimally written PPC text ads, one can simply not deliver the kind of results that we strive to achieve with each and every ad we publish. Capturing the brand, service and the relevant target phrase is a skill that comes only with practice and experience.
Account management: Monitoring, analyzing and updating your PPC campaign is of utmost importance. We perform regular health checks on your campaign to ensure that it is performing to its full potential and constantly has the edge on your competitors. With management of the PPC campaign out of your hands, all you need to worry about is how to handle all the extra business you receive.
Landing Page Optimisation: As with our SEO service, it’s about more than just getting traffic to your site; we also want casual browsers to be converted into paying customers. For this reason we always assist you with landing page optimisation in order to ensure that potential customers experience the simplest path from click through to checkout as possible.
Monthly Reporting: Our in-depth monthly reports keep you 100% informed of your PPC campaign’s performance. Our reports focus on the finer details of traffic volumes as well as the bigger picture and bottom line – ROI. We have nothing to hide and take pride in our monthly reports as this is where we get to justify the time and money that you are investing in our PPC management expertise.