Pay Per Click (PPC) or Paid Search is an important part of our integrated digital marketing offering, accounting for almost a quarter of the average business’ total marketing budget. It allows our clients to competitively bid on keywords within the various search engines and obtain visibility for their ads, allowing transparent reach within their relevant budgets.
Paid search is ranked as the top digital marketing channel in which to measure success, and it’s clear to see why. PPC is an efficient means for audience targeting – the granularity of our campaign structure allows us to really slice into an audience, in order to get the right ad to the right person at the right time!
Benefits of PPC Marketing
- Highly targeted traffic – PPC can place ads where you want them, with targeted and segmented traffic.
- The level of granular segmentation can be tailored to the client’s needs down to, geo-targeting, demographics, device, time and hour the of day.
- Speed-to-market – this is a huge benefit for our integrated clients, where we can use PPC to complement and boost traffic, while the relevant SEO strategies are implemented. This is also ideal for our PPC specific clients who want to communicate sales and discounts direct to market as soon as possible.
- Testing – PPC is a great way to test keyword cost and reach, A/B testing landing pages as well as the various types of search terms on different devices, destinations and languages.