Your brand reputation is your most valuable asset, and search engine reputation management is all about preserving the good name you’ve built. Reviews and ratings can make or break a business, and SERM ensures that you’re not haunted forever by a negative customer review from 10 years ago. All online activities can result in well ranked online messages that have a huge effect on brand perception – the last thing you want is to be associated with negative digital press.
Each online reputation management campaign presents a different set of challenges and requires a unique approach. We work on getting to know and understand your brand, before implementing our bespoke reputation management strategy. This involves a multichannel recovery strategy that incorporates social, Digital PR, Content Marketing and SEO campaigns.
We consistently work towards keeping your brand identity and ethos in mind when planning out our integrated campaigns. These campaigns are scrutinised to ensure we are promoting the correct message.
The different digital channels are invaluable when it comes to owning positive real estate on the SERPs and displacing negative associations. Digital PR can achieve positive, credible company coverage on quality sites, while social media is used to build engagement with fans and create genuine brand advocates.