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Conversion Rate Optimisation (CRO)

Are You Interested in a CRO Consultation?

Speak to us! If we identify ways that we can offer you genuine value then we’ll happily send you a full proposal to discuss how we can help your brand.

Marius Badenhorst
Marius Badenhorst
Senior Strategist
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louis venter
Louis Venter
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Conversion Rate Optimisation turns visitors into consumers, improving the performance of your website to boost sales and conversions. CRO is also a cost effective method of boosting profits, since money is spent on converting existing traffic instead of trying to attract new users. By removing stumbling blocks and improving the purchase journey and customer experience, CRO works to improve your overall ROI.


Key Benefits of Conversion Rate Optimisation

  • Success is measurable.
  • There are simple tweaks and changes to be made that can improve your bottom line. You can also constantly test, and see what works better.
  • As mentioned, this channel is cost effective. CRO works on converting current users and fixing existing problems, thereby maximising your profits. Improved CRO also generates a great cycle of momentum for your businesses. As your ROI improves, you have more money to spend on gaining new customers who will convert.
  • CRO caters to the limited attention span of visitors. By giving the customers exactly what they want and making it easy for them to complete their purchase journey, you will encourage repeat visits.
  • CRO makes you more valuable to affiliates and partners.
  • This channel enables you to target the right kind of consumer for your brand.


Some of Our CRO Clients


The MediaVision Approach

We know that the CRO process is ongoing and never “completed”, so our team will constantly monitor and measure the performance of your website’s pages, making sure that each one is achieving its full potential.

Our experts also keep an eye out for potential weaknesses and shortfalls, and look for new, innovative ways of addressing them.


How CRO Fits into an Integrated Marketing Strategy

With all our efforts in Social Media, Digital PR, Content Marketing and SEO campaigns ultimately directing users back to your website, it doesn’t help if there are onsite obstacles in the path of the consumer journey i.e. a difficult check out process or no clear call to action.

As a result, everything we do works towards conversion, whether you have an ecommerce store or a resource site. CRO can improve all aspects of your integrated marketing strategy, and plug any leaks.


Companies that trust us