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|Head of Digital PR|
Content Marketing is an alternative to traditional advertising, whereby brands provide customer with valuable, interesting and engaging content. This channel is growing rapidly in both scope and importance –
91% of marketers, publishers and agencies are using content to market their products and services, while 80% of global companies agree that ‘the role of content will continue to grow as push marketing becomes less effective.’
This tactic does not involve direct selling; rather, content marketing generates brand awareness through relevant or entertaining content in multiple formats – text, video, imagery, among others.
MediaVision takes a multi-faceted approach to content marketing. We obtain information from the client, such as resources, important dates for the business, and data. Our team also research relevant dates and events within our client’s industry.
We then create a detailed editorial calendar, where we brainstorm ideas and plan angles and topics to generate content in multiple formats, such as text, imagery and video. These plans are then fleshed out with feedback, and implemented.
Great content should be at the heart of every integrated marketing strategy. If it’s boring, unattractive or irrelevant, customers are simply not going to pay attention.
Brand-generated content ties in closely with other services. It’s excellent for SEO purposes, as Google rewards those businesses who produce quality content. It also helps to build authority for Digital PR, and can be sold in to generate buzz. Quality social media content, meanwhile, is generated directly from a backbone of strong onsite content and content marketing.