Take the plunge – Switch to Google Tag Manager!

Posted by on Apr 23, 2014 | Tagged as: Tags: ,
tagmanager Recently, the thing that really hit home for me was that we could have our hands on so much more useful info from our websites if we simply made the effort and switched to Google Tag Manager. I’ve set up event firing in the past, labelled up checkout forms and submit buttons with arduous code
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What is SEO – Should We Really Care?

Posted by on Mar 11, 2014 | Tagged as: Tags: , ,
Whenever I get asked what I do, nine times out of ten I refrain from using the term ‘SEO’ (especially with pre-baby boomers). For the less digitally savvy, the acronym is obscure even when expanded into the term ‘search engine optimisation’ or explained as ‘to optimise sites for search engines’. For those familiar with the
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DickiesStore – Social Media Case Study

Posted by on Jan 30, 2014 | Tagged as:
An integrated approach to digital marketing In March of 2013 a significant transformation took place in the manner in which social media was being looked at by the team at DickiesStore. Up until this point there were a few postings on their Facebook page of the specials they were running on their products. There was
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Are You Tailoring Your Marketing for Mobile?

Source: Katigori Smart Marketers Bet on Mobile Smartphones are slowly taking over the way we communicate, including online. Today more than 56.8% Americans, 66.7% Britons use smartphones, and the numbers are expected to go up to 79.7% and 80.9% respectively by 2017. NewMedia reports that there are currently around 30.9 million smartphone users in the UK alone,
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Distinguishing the Good Links from the Bad and Ugly

Posted by on Apr 9, 2013 | Tagged as: Tags: , ,
Like everything else in life, you get the good, the bad and the just plain ugly. With online links this is no different. Unscrupulous (or just plain lazy) digital marketers have become incredibly skilled at dressing up and disguising rather ugly links in an effort to fool search engines and to sell empty promises to
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“How Search Works” Drives Home Importance of User

Posted by on Mar 5, 2013 | Tagged as: Tags: , , ,
The inner workings of the Google machine have long been something of extreme wonder and the Google algorithm is somewhat of a holy grail to digital marketers. In an effort to bring web developers, digital content creators and online users closer to understanding search, or more specifically Google search, the search engine giant has launched
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No Bed of Roses: Interflora and UK News Sites Suffer Google PageRank Fall From Grace

One thing you can’t really fault Google on is their transparency. The search giant is all about supporting quality, engaging content and the sharing of such content, but sternly frowns upon those who use underhanded tactics in an endeavour to boost their status in the eyes of Google. As a result, last week they came
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Future Proofing Your Cross-Channel Strategy

Posted by on Feb 26, 2013 | Tagged as: Tags: , ,
With so much technology and data available, it is easy to understand how digital marketing teams get side-tracked and place too much emphasis on the overall marketing strategy but too little on the end user.  The customer profile should be a prerequisite and an essential starting point for establishing an efficient integrated digital marketing campaign.
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