Whenever I get asked what I do, nine times out of ten I refrain from using the term ‘SEO’ (especially with pre-baby boomers). For the less digitally savvy, the acronym is obscure even when expanded into the term ‘search engine optimisation’ or explained as ‘to optimise sites for search engines’. For those familiar with the
An integrated approach to digital marketing In March of 2013 a significant transformation took place in the manner in which social media was being looked at by the team at DickiesStore. Up until this point there were a few postings on their Facebook page of the specials they were running on their products. There was
Smart Marketers Bet on Mobile Smartphones are slowly taking over the way we communicate, including online. Today more than 56.8% Americans, 66.7% Britons use smartphones, and the numbers are expected to go up to 79.7% and 80.9% respectively by 2017. NewMedia reports that there are currently around 30.9 million smartphone users in the UK alone,
Like everything else in life, you get the good, the bad and the just plain ugly. With online links this is no different. Unscrupulous (or just plain lazy) digital marketers have become incredibly skilled at dressing up and disguising rather ugly links in an effort to fool search engines and to sell empty promises to
The inner workings of the Google machine have long been something of extreme wonder and the Google algorithm is somewhat of a holy grail to digital marketers. In an effort to bring web developers, digital content creators and online users closer to understanding search, or more specifically Google search, the search engine giant has launched
One thing you can’t really fault Google on is their transparency. The search giant is all about supporting quality, engaging content and the sharing of such content, but sternly frowns upon those who use underhanded tactics in an endeavour to boost their status in the eyes of Google. As a result, last week they came
With so much technology and data available, it is easy to understand how digital marketing teams get side-tracked and place too much emphasis on the overall marketing strategy but too little on the end user. The customer profile should be a prerequisite and an essential starting point for establishing an efficient integrated digital marketing campaign.
It’s no secret that SEOs and webmasters start biting their nails when Google makes major announcements, even more so when those cute animals (Pandas and Penguins) are mentioned. Now that the targeting of unnatural site links is added to Google’s hit list, SEOs are beginning to perspire – especially seeing as there is confusion over