I was born in Cape Town, grew up in the Namib desert in Namibia, moved to London and back to Cape Town to begin my presenting career. I worked in commercial and retail radio for 8 years before joining the MediaVision team. I love watching food competition shows, blogging and social media, my cat Yoda, the interwebs and travelling.
Many of us were kids in the nineties without a mobile or a computer, yet we all now live in the fast, modern world of digital media, so I think everyone has experience in digital even when they think they don’t. I did my degree via online correspondence, studied “Copywriting for a Digital World”, used social media during my radio career and started my personal blog, Boring Cape Town Chick in 2012. If I hadn’t started my blog I wouldn’t have any experience in CMS, building social media audiences and digital marketing. In November 2016, I’ll have been at MediaVision for 3 years.
There’s a lot of sentimentality involved in writing. You feel that the final draft should always be the final draft; however, digital is evolving that sentiment. Changes can always be made to improve the product and this constant nature of updating and improving drew me to the digital world. Communication has always been key for humans; digital just allows people to communicate via more creative and innovative ways.
I’m currently the social media executive at the agency and form part of the paid media team. My role includes paid and organic social media as well as assisting with MediaVision’s marketing.
Apart from my blog, I do voice overs for radio after hours and work as a wedding DJ in summer time.