I started life actually wanting to be an accountant! Luckily in my second year in my BCom (IS) at UCT we did a module of computer programming which I took to immediately. Progressing from there I started my own web development agency in 1999 which was really my first step into digital marketing. After my agency was bought out by a large publishing firm I went to London “for a year” and immediately fell in love with it.
After a few programming jobs I came to the conclusion that I was completely unemployable and started MediaVision with Thomas Schonenberger in 2003. We started by offering web development and design and a little-known thing called SEO. As the business flourished I found I was far more interested in driving traffic to sites and helping improve the conversion rate than I was building them!
The biggest draw card for me is the pace that it operates at. There is always something new to try. It’s also one of the few marketing disciplines that creativity is more important than the size of the budget as a hugely expensive campaign can be beaten by a very creative one. Another key for me is that there is no fuzzy metric attached – it’s all clearly measurable and you can demonstrate the value that your efforts have helped realise.
I am the CEO at MediaVision but still work on key accounts like Instant, Aquascutum and flydubai amongst others. I think it’s very important to keep your feet in digital if you are to run an agency as you need to both lead by example and keep up with the trends and changes!
I am on the editorial team of State of Digital, which is Europe’s leading search marketing blog, now branching out into other areas of digital.