I completed my bachelor’s degree at Rhodes University majoring in Psychology & Sociology with an additional 3 years post grad at Vega Brand Communications School specialising in brand management and creative innovation. I completed my post grad whilst working as a junior brand manager for a funky vitamin brand, McNabs Vitamins. I knew I always wanted to be in marketing, and my psychology & sociology degree helped me to understand people, consumers, and the art of selling. It was a good combination really.
I moved to London in 2006 and have been working in digital marketing ever since. All in all, I have 7 years’ experience in planning and managing digital marketing campaigns with a strong focus on SEO. A lot has changed in that time.
My previous role was at eBay Inc’s Shopping.com, I was responsible for managing relationships with eBay’s top 100 retail merchants (such as Apple, Adidas, Argos and Debenhams), as well as cross-channel media and advertising agencies. I travelled to San Francisco regularly and was involved in some fantastic innovative projects.
Prior to that, I was a Lead Account Manager at Bigmouthmedia (Lbi), working with some of the agency’s largest SEO and cross-digital clients. During this time, I was responsible for developing strategies and managing numerous cross-digital campaigns for clients like Sky, Jumeirah, Barclaycard, Harley Medical, Stena Line and Aer Lingus.
I’m energetic and super curious with a genuine passion for digital marketing and technology as a whole. A bit of a tech geek, I am driven by the fast pace and the dynamic nature of our industry. I love working with clients, developing relationships, reaching and smashing goals. It feels good and everyone wins. No dull moments in digital… you gotta love that!
At MediaVision, I work as a Senior Strategist developing cross digital campaigns and strategies for clients including Jaeger, BLP Law, The British Chamber of Commerce and Bissell. Having worked in both client side & agency side roles across several industry sectors, I feel that I have good all round experience – especially from a customer / client services perspective. I do love the pace of agency world and the intimate nature of a smaller agency where we are all like family. The best part of the job is developing long lasting relationships with our clients where we are an extension of their team. We have some fantastic clients and that makes the hard work worthwhile.
Apart from blogging for MediaVision, I regularly cover industry events and live blog for State Of Digital.