Wouldn’t it be amazing to be able to calculate how many people are aware that it’s Nelson Mandela Day? Unfortunately I can’t provide you with that statistic. What I can provide you with is a small insight into just how powerful the conversation amongst the digital community in these circumstances can be and just how
The case of Interflora, Inc. and Interflora British Unit versus Marks & Spencer, which has been ongoing since 2008, has come to a controversial close today. Fanning flames under the belief that Google’s trademark policy for AdWords is about to be revised, the High Court of England and Wales ruled in favour of Interflora’s trademark
In the last month, I have sat at my desk reading my beloved daily roundup from DIARY Directory, shocked that yet another big title has faced a closure of printing. In the space of three weeks, three magazines have fallen victim to a diminishing offline audience. As a PR, this understandably had an effect on me.
Evian’s done it again; according to Visible Measures the brand’s new “Baby and Me” ad has gone viral, racking in a True Reach of over 42.3 million views since it was first aired on the 19th of April. This is the company’s third ad featuring babies and builds on the monumental success of their 2009
Months of speculation about a Facebook phone finally ended when Mark Zuckerberg announced the launch of Facebook Home on the 4th of April. Predictably the web has been flooded with queries and comments about the launch; with questions regarding usage and privacy topping the list. The advent of Facebook opened up a whole new area
Last night Facebook unveiled its Radically Redesigned News Feed. At first glance it looks a whole lot like Google+. Not sure that’s a bad thing, G+ does provide a richer, less cluttered user experience. The new Facebook page is visually richer, with an enhanced emphasis on media to centralise personalisation and serve as a “personalised
Two long-time rivals forge an unlikely alliance with the aim of further advancing their power – and while this might sound like the premise for a new Michael Bay blockbuster, it’s actually just the latest headline from the world of search marketing. Google and Yahoo! have teamed up to sign an online advertising deal, which