In 2004, Mark Zuckerberg sat in his dorm room at Harvard University creating what he hoped would be a social media platform to bring students together. Now, a decade later, Facebook is celebrating its 10th birthday in all its glory. At the moment, one out of six people worldwide use Facebook, many of them
The Super Bowl is the most expensive time slot for advertising, because it is one of the highest viewed events internationally, and this holds true despite the fact that American football is a predominantly US played sport. Brands that make it onto the Super Bowl have the attention of the whole world. Media agencies have
Wouldn’t it be amazing to be able to calculate how many people are aware that it’s Nelson Mandela Day? Unfortunately I can’t provide you with that statistic. What I can provide you with is a small insight into just how powerful the conversation amongst the digital community in these circumstances can be and just how
The case of Interflora, Inc. and Interflora British Unit versus Marks & Spencer, which has been ongoing since 2008, has come to a controversial close today. Fanning flames under the belief that Google’s trademark policy for AdWords is about to be revised, the High Court of England and Wales ruled in favour of Interflora’s trademark
In the last month, I have sat at my desk reading my beloved daily roundup from DIARY Directory, shocked that yet another big title has faced a closure of printing. In the space of three weeks, three magazines have fallen victim to a diminishing offline audience. As a PR, this understandably had an effect on me.
Evian’s done it again; according to Visible Measures the brand’s new “Baby and Me” ad has gone viral, racking in a True Reach of over 42.3 million views since it was first aired on the 19th of April. This is the company’s third ad featuring babies and builds on the monumental success of their 2009
Months of speculation about a Facebook phone finally ended when Mark Zuckerberg announced the launch of Facebook Home on the 4th of April. Predictably the web has been flooded with queries and comments about the launch; with questions regarding usage and privacy topping the list. The advent of Facebook opened up a whole new area