The Sleep Room: Bedroom Furniture: Consumer

The Sleep Room experiences an excellent increase in Paid Search traffic of over 205% and an increase in sales of 125% within just 3 months since joining MediaVision.

205% increase due to Innovative PPC Campaign Management

Many marketers assume that there may be marginal differences from agency to agency when it comes to PPC management. This case study debunks that myth by demonstrating a 150% increase in sales and a 120% increase in traffic for The Sleep Room, a leading bedroom furniture eTailer.

Background and Brief:

MediaVision analysed the PPC campaigns set up by a leading digital agency and discovered that there were many flaws. The entire campaign was not structured well enough to provide meaningful metrics to understand which phrases were driving the sales and which were not.

The landing page strategy was particularly weak with increased bounce and exit rate occurring on those pages. Quality score was also low as the landing pages were poorly optimised.

Strategy: 

MediaVision recommended a fresh start. New PPC accounts were setup in conjunction with a detailed SEO audit and landing page optimisation strategy. This would benefit the quality score and ensure synergy between the SEO and PPC campaigns.

The PPC campaign was tailored to allow far more control over spend on a more granular level. Campaign budgets were then re-allocated and distributed according to the profitability of the products.

Results: 

The results were very impressive with a 205% increase in traffic and a 125% increase in Sales after just 3 months of strategy implementation:

What They Said About MediaVision

Mediavision took over our paid search management a few months back and I am delighted with their service. What has impressed me most is the methodical way they have approached the whole topic and always with the aim of ensuring we have a better ROI. They have never advocated we throw more money at this, but much prefer to reach the full potential of our existing budgets before looking at other ways of growing. Having used several other companies we had become a little wary of people that could talk the talk but deliver very little. Mediavision however are a great example of people with very good brains, who work hard and are efficient -traditional ingredients for success. I wouldn't hesitate in recommending them for their professional work as well as being a pleasure to deal with."

Charlie Marshall - Head of Sleep