1800% ROI achieved in 4 months

Background and Brief

Tackling the current energy crisis is one of the major challenges facing the world today. Sustainable.co.za is a South African based eco-store supplying green energy products and aimed at fostering the use of sustainable energy in Africa.

The brief from Sustainable.co.za was to increase quality traffic to the site, as their status of being South Africa's number one eco-store was not reflected online. There were many lower quality stores dominating the search landscape and this needed to be reversed in order to make a bigger impact on the general population in the face of spiraling energy costs.

Strategy

MediaVision started formulating the strategy by researching the search behavior within Southern Africa and highlighting the opportunity clearly. The previous website's conversion rate was analysed, as the traffic generated had little bearing on the sales generated through the site. This was seen as a major stumbling block.

This opportunity was then mapped back to the website, ensuring that the on site optimisation was the best in the market. A solid online PR strategy was then deployed with almost instant success.

Results

The results over the first 5 months were exceptionally pleasing. Non brand traffic from search grew by 396%, while pages per visit grew by 25% and bounce rate decreased by 40%.
 
Fig 1. Non Brand Traffic to Sustainable.co.za June - October 09

More importantly, the sales revenue more than matched the traffic growth, indicating the quality of traffic achieved was far superior to the traffic in the past. In fact, sales revenue increased by 1800% over the period which showed the remarkable success of the strategy that combined conversion analysis and SEO.
 
Fig 2. Sales from non branded search June - October 09

For any more information contact:

Louis Venter
louis@mediavisioninteractive.com
+44 (0)845 006 0709

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