"MediaVision has been inspirational in allowing us to expand our online business to unsurpassed levels over the past 12 months. Not only were they able to expand our business in a highly competitive market but it was a pleasure to work with such a professional team, both transparent and efficient."
- Zeke Murphy, Director
Background and Brief
Sustainable.co.za is an industry leader in South Africa for the sale of sustainable goods to the average person looking to install eco-friendly products in their homes or offices in order to reduce their environmental carbon footprint.
At the time of signing up with MediaVision, Sustainable.co.za had already established itself as a leading provider of eco-friendly and sustainable energy products in southern Africa. Where Sustainable.co.za was falling short was that their website presence, revenue and amount of traffic did not reflect their industry leading status.
The brief from Sustainable.co.za was to increase quality traffic to the site, as their status of being South Africa's number one eco-store was not reflected online. There were many lower quality stores dominating the search landscape and this needed to be reversed in order to make a bigger impact on the general population in the face of spiraling energy costs.
Strategy
MediaVision started formulating their strategy by researching the search behavior within Southern Africa and highlighting the opportunity clearly. The previous website's conversion rate was analyzed, as the traffic generated had little bearing on the sales generated through the site. This was seen as a major stumbling block.
This opportunity was then mapped back to the website, ensuring that the onsite optimization was the best in the market. An improvement to the onsite content and structure as well as online PR strategies was then deployed with almost instant success.
Changes were also made to the existing Paid Search campaign to increase the overall quality score for campaigns, reduced the cost per visit which in turn increased the overall traffic from PPC.
Results
Improvement to TRAFFIC after 3 Months of SEO Implementation:
After 3 months of SEO implementation from MediaVision, the Sustainable.co.za website showed immediate signs of improvement as overall traffic to the site had increased by 130%, as shown below:
Improvement to TRAFFIC after 12 Months of SEO Implementation:
As of May 2010, after 12 months of SEO implementation from MediaVision, overall traffic to Sustainable.co.za had improved by 1,060.62%, as illustrated below:
A more detailed breakdown of traffic sources shown below illustrates the proportion of individual improvement to organic search and direct traffic:
- Organic search increased by 990.83%
- Direct Traffic increased by 838.35%
Improvement to Monthly Revenue after 12 Months of Implementation:
MediaVision not only increased the amount of quality traffic to the Sustainable.co.za website by over 1000% over the course of 12 months, but also implemented conversion analysis and strategies which have resulted in an increase of over 1638% in revenue when comparing June 2009 to June 2010.
MediaVision's conversion analysis involved identifying key pages with a high bounce rate, optimizing these pages and identifying ways in which to optimize other individual pages for top conversion rates. In addition to this MediaVision was able to apply their knowledge of e-commerce websites and the necessary tools and implementations for maximum conversion, and implement numerous changes to both the site's content and design.
MediaVision's hands-on approach also led them to analyze Sustainable.co.za's entire sales process, from lead to sale, including offline enquiry follow-up strategies. As a result, new processes and procedures were recommended by MediaVision and implemented by Sustainable.co.za; this proved to be extremely useful and resulted in a superior conversion success rate.
Conclusion:
Sustainable.co.za is now a clear leader in the sustainable energy industry in South Africa and is consequently looking to expand its services internationally. Due to the numerous SEO, PPC, Affiliate and conversion strategies that MediaVision has implemented over the last 12 months, Sustainable.co.za is not only thriving in organic search; but is also fast becoming a household name and the first and direct port of call for sustainable energy customers around the country.