Background and Brief
As a paid search matrix website, Assist 247’s business model revolves heavily around substantial amounts of high quality traffic reaching their site and converting into profile views for each and every one of their listed clients. MediaVision was given the goal of improving overall PPC and Organic Search traffic whilst sustaining the Assist 247 online marketing budget.
When MediaVision took over the Assist 247 joint campaign of PPC an organic search, it was immediately apparent that, for a search matrix website, the onsite structure was not ideal and the campaigns for both PPC and search engine marketing were not targeting optimal phrases in the search engines.
Key strategies utilized:
With such a large client that relies on both PPC and Organic Search, MediaVision had to utilize many of our online marketing skills in order to ensure all-round improvements to the Assist 247 Website. Key strategies involved:
- Regular PPC health checks and optimisation of campaigns
- Onsite SEO compliance checks and changes
- Optimisation of onsite content
- Heavy focus on Online PR strategies to increase brand awareness whilst building quality links to the website
Results
April 2008 – November 2009
Within the first 18 months of taking over the Assist 247 online marketing campaign, MediaVision not only improved the volumes of traffic reaching the Assist 247 site, but also improved the website’s structure to be more compliant towards the way in which search engines crawl websites.
This resulted in an overall increase in traffic of 149% (187% non paid organic search) from April 2008 – December 2009; more than doubling traffic volumes to the already very popular website.
January 2010 – January 2011
Having already significantly improved traffic volumes and quality of traffic within the first 18 months of promoting the Assist 247 website, it was always going to be a challenge to sustain the remarkable growth that was experienced in the early stages of the relationship.
MediaVision was set the goal of improving the now extremely popular website’s traffic volumes by a further 42% in 2010 so that Assist 247 could reach a big milestone in terms of traffic volumes.
MediaVision achieved their goal and bettered it by improving traffic volumes to the Assist 247 website by an enormous 53.32% over the course of 2010.
Conclusion:
Since taking over Assist 247’s online marketing campaign in April 2008, MediaVision has been able to increase overall traffic volumes to the website by 287.3%, almost tripling traffic volumes to the website which was already receiving substantial amounts of traffic.