One thing you can’t really fault Google on is their transparency. The search giant is all about supporting quality, engaging content and the sharing of such content, but sternly frowns upon those who use underhanded tactics in an endeavour to boost their status in the eyes of Google. As a result, last week they came down hard on massive floral agency, Interflora, as well as a plethora of UK newspapers for respectively buying and selling links in order to boost their PageRank. The consequences have been in line
Google is keeping website owners and the search world on its toes with yet another update to part of its search algorithm. The Page Layout Filter, which was introduced by Google in January 2012, is a governing method used to ensure sites and blogs saturated with ads above-the-fold are penalised for the ‘Top Heavy’ advertising method. The algorithm has not made changes to the role SEO plays in ranking pages, but more to the aesthetic architecture of pages inundated with ads.
Matt Cutts strikes either fear or admiration into those who know his name but it really depends on whom you speak to. For some his voice brings about with it apocalyptic change while for others it’s a song of sweet lyrics – the 220,000+ people following Matt Cutts on Twitter got front row seats as his voice spoke of a ‘minor’ weather report, mentioning that thing that sends most SEO pundits into a frenzy: ‘Google algo change.’
Now it should be made clear that he said (or
Earlier this month, the 2011 SMX Advanced conference got underway in Seattle, and Day 1 ended with a much-anticipated question and answer session between Search Engine Land’s Danny Sullivan and Google’s search quality boss Matt Cutts. Unsurprisingly, the agenda was largely dominated by that now-notorious bear, the Google Panda. In fact, Sullivan began the interview by revealing a large toy panda bear seated at centre-stage; a clear message to search marketing agency owners that panda-monium won’t be dying down anytime soon!
Following a bout of negative feedback concerning Google’s ability to filter out low-quality search results from content farms and identify it as spam, the iconic search engine has declared war on sites that exist purely for the purpose of generating links. By now, any SEO consultant will have heard of the “farmer algorithm”, Google’s latest update designed to reduce spam in search results. Of course, the burning question is, how will the search industry be affected?
According to Danny Sullivan, writing for SearchEngineLand,
If you follow the heated rivalry between the world’s leading search engines, you’ll know that Microsoft Bing has been marketed as a “decision engine”, taking shots at rivals like Google with a series of comical advertisements highlighting the threat of “Search Overload Syndrome”.
Pretty amusing, but Google marketing professionals will agree that the latest dispute between Google and Microsoft Bing is no laughing matter. The industry has been abuzz since Matt Cutts and Amit Singhal accused
Ok, so finally Google Caffeine is up and at ‘em and in the few days there has been numerous posts on the effect that Google Caffeine will have on search. We know what Google Caffeine will mean for consumers, but what will it mean for the other side of the coin, SEO’s who produce content for individuals who require their current information to be as up to date as possible?
Basically, the most obvious benefit that will affect consumers, SEO’s and content owners is that documents will be able to be found seconds after they have been crawled. Google
Many of us in the search industry already know that rankings are not the be all and end all, yet there are still so many people out there who are fixated on keyword rankings or that trophy phrase. I’m sure we have all seen the occasional article or blog post along these lines in the past; however, this topic gained renewed vigor last week after a presentation by Bruce Clay in which he stated “ranking is dead”.
Many people disagree