It’s that time of year again! Bring out the mulled wine, mice pies, tinsel and the turkey. Sit down and relax in front of the fire and watch the yearlong anticipated Christmas advert battle. Who’s going to win? John Lewis with their Man on the Moon advert? Sainsbury’s with Mog’s Christmas Calamity? Lidl? Aldi? Cadbury’s?
When it comes to Christmas, brands love to exploit all the commercial possibilities. It’s said that Charles Dickens inspired the Victorians to renew the meaning of Christmas.
A website is – by definition – a digital brochure determined to provide worldwide exposure for a company. However without the correct Penguin SEO tactics it is difficult to draw people to notice a company’s website when it is drowning in a sea of spammy content farms. The spam is reference to sites that misuse SEO and overcrowd their content with keywords, thereby saturating the high ranking spots within search engines.
So, how does a company increase the visibility of their website and make them stand head and shoulders above the competitors
Rob Kerry, Ayima
Richard Baxter, SEOgadget
Martin Beijk, Onetomarket
Jonathan Hochman, JE Hochman & Associates
John Mueller, Google
12 popular, interesting & critical issues we have discovered recently.
A lot has changed since our last blog on the market share statistics in the search engine and social media industries. Twitter yesterday reached 50 million tweets a day, Facebook is just getting bigger and bigger and Bing is fast making and impression on the search engine market. Let’s take a look at some of the stats courtesy of Hitwise.
First of all, let’s take a look at the UK search engine ranking report and compare it to last year’s report:
As you can see in the
Whether you own an E-commerce site, an affiliate site or even a blog, it is important that you make the most of the numerous “selling seasons” that occur every year. In light of this, this blog post is aimed at optimizing your site for Valentines Day which is coming up in just a couple of weeks.
Now, I realize that you’ve only just removed the Christmas trees and snowflakes from your site as we move on from the Christmas selling season (if you haven’t taken your tree down by now, it’s bad luck), but that doesn’t mean that you can
So, online ad spend finally overtook TV ad spend this year, but is the shift in spend gaining momentum or slowing down? Ecommerce growth estimates are forecast to slow (Forrester as quoted on business week) but that growth is still stealing market share from traditional ad spend.
At the beginning of this year, growth and spend for 2009 was predicted to fall somewhat as we all battened down for the long hard winter of recession.
I had a much gloomier picture in mind than what the actual figures to date reveal
Clients are often keen to try new things and take on a challenge if it means expanding their horizons and possibly bringing in more business. In terms of online marketing, a blog can be one of the best moves a thriving company makes. Aside from the fact that blogs are a lot of work, they can deliver impressive results when building consumer connections, creating an informative company platform, and bringing clients closer to understanding what you stand for and what you can offer them in return for their loyalty.
Sometimes clients aren’t too keen on the idea of having to
In this time of financial instability, is there hope for the future of online marketing? Some say that many SEM companies will fall off the curb over the next few months, but not everyone will suffer. If you play your cards right, SEM will prove to be an indispensible marketing tool to the (sensible) clients who stick with it. Global search trends are already changing towards budgeting and money saving, for example, searches have increased significantly for ‘cheap DVD’ rather than ‘DVDs for sale’, according to the Google Trends results displayed for the last 30 days.