The SES Conference is coming to the Big Apple next week. From March 19th to March 23rd the conference will captivate SEO and experts from around the globe. The problem for many small businesses is that they struggle to find the time and/or the money to better understand and utilise search engine strategies (SES). By following this conference or reading highlights and summaries of the goings on, one can really gain insight into the current best practices of this exciting and ever-developing industry. What an SES conference aims to do is pool the knowledge of various authorities in the field into one region where they can exchange ideas and comment on new developments in the world of media and engine marketing.
The New York SES conference is sure to be a hub of industry enthusiasts and the event covers everything from social media and paid search to SEO and integrated marketing. The conference consists of about seventy sessions and close on one hundred exhibitors as well as a multitude of like-minded individuals with a passion for with SES. It’s not all business though, as there are also plenty of opportunities to network at the variety of after-parties throughout the week.
Everything from Pinterest to Google+ and Google Panda updates as well as the social platform battle against Facebook, get airtime at an SES Conference. Some might look at the conference as a bit of an SES gypsy, moving around the globe from city to city as it addresses the multitude of industry changes, some of which may even occur during the conference. If you don’t keep up with it however, you could find yourself sitting in the back seat of a Porsche 911, driven by obsolete practices.
It’s now New York’s chance to take up the torch in what is roughly a bimonthly event. The SES conference lands in Shanghai, Toronto and San Francisco all before the end of August and there’s no doubt that each will bring as fresh and interesting topics as the last.
We’ll be providing a summary of each day’s proceedings right here. For real time updates check out #SESNYC/#SES or Search Engine Watch’s SES Conference page.