Despite making huge market inroads over the last few months and actually toppling the Internet Explorer market share for a day, Google has lost ground to the Microsoft browser in recent studies conducted over the past 3 months of 2012. After dropping almost 5% of the market share last year, IE has improved particularly against Firefox and Chrome and solidified with 2% growth as it continues to dominate the corporate user markets early in 2012. So what does this mean for SEO’s, developers and businesses?
While Firefox market share continues to fall since May last year, Chrome took a small dip while Internet Explorer rose slightly to its current 53.83% market share. Analysts of recent studies conducted by Net Applications have made the clear correlation between the use of browsers on company and private time. Data shows that the usage of Chrome increases and overshadows Internet Explorer usage over weekends, being the choice of home users, while midweek business and corporate usage percentages still belongs to Internet Explorer. Inferences could be made that due to IE being shipped as the default browser with Microsoft Windows, the dominant operating system in business, that this is a major driving point for the dominant market share. Most businesses accept prescribed options due to accepted functionality and for conformity stipulate this as the employee choice of browsers.
Many business operations are dependent on browser usage that is stipulated by their IT departments and the browser often forms the backbone of many intranets (company internal page browsing). Many companies also require Internet Explorer to make use of Microsoft Project Software and other collaboration programs. Chrome operates on an open source system and has made startling changes to the browser war battlefields since launching its assault in 2008, and almost reaching a full 20% of the market. The business market is the next assault that Google needs to implement to challenge Internet Explorer for numbers.
In the mobile market, Safari still remains the dominant force in the browser wars, with over 60% of the world rallied to their cause due to integration with iPads and iPhones. With many handhelds providing stock browsers, changes in the mobile market are not expected to occur, however Internet Explorer aims to change this with IE 10, which is expected to feature novel mobile options.
To make sure you’re up to date with market changes, make sure that your web presence caters for all internet browsers, including the dominant Internet Explorer – non compliant sites can mean that you lose potential customers from using your services or online retail options. Internet Explorer is defying its “granddad” reputation, attracting more customers and remaining a force in the Browser Wars.