Bing search market share grows: Should Google worry?

Posted by Sandra Cosser on Sep 15, 2009 | Tagged as:

As reported by Matt McGee, Nielsen has just released search market share stats for August 2009 and at 10.7%, the figures for Bing look promising. In June 2009, Bing nabbed 8.8% of the search market share. Google rather obviously had the lion’s share of the market – 66.1%. But since then, Bing has been creeping up on the search giant. July saw Bing gain 9% of the search market while Google’s lead slipped to 64.8%. Bing’s leap to 10.7% in August is pretty significant considering that it’s still a young search engine.

Search Market Share August 2009

Search Market Share August 2009

Search Market Share July 2009

Search Market Share July 2009

Search Market Share June 2009

Search Market Share June 2009

Google’s share of the search market dipped again in August, although at 64.6% the drop is almost negligible. It’s worthwhile noting that Bing isn’t falling away as many previously touted ‘Google killers’ have been prone to do. And while Google’s lead may seem unassailable, Bing showed a 22% growth in searches over July.

Ok, so Bing’s cash-back scheme could have drawn more searches than Bing minus a cash-back scheme, and figures may drop off a little in September. But they might not. I’ve been using Bing a lot recently and I like it. I think it’s pretty but more importantly I think it’s more accurate then Google. I‘ve compared the results from both search engines with the same search phrase and time and again I’ve found that Bing returns better quality results.

It may lack the cool images and convenient news results provided by Google, but if Bing’s search market share continues to grow, even in small monthly increments, it’ll do what no search engine has done before and set Google’s alarms ringing.

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