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paddy-power-gate-crash

Priceless Surprise with Paddy Power’s Latest PR Stunt

Posted by on Feb 24, 2014
The Irish Bookmarkers, Paddy Power, is well known for its controversial/risky advertising, and their...
Just for Fun
jelly-meh

Jelly May Have Already Lost Its Jiggle

Posted by on Feb 21, 2014
Biz Stone, the co-founder of Twitter, launched his new Q&A app Jelly this January....
Uncategorized
nokia smartskirt

Tech Trendy – Fashion Brands & Digital Inspiration at London Fashion Week 2014

Posted by on Feb 19, 2014
As the weather got worse and the roads began to flood, so some of...
Analytics
Interaction-Model

Google Analytics and Attribution Modelling Guide

Posted by on Feb 18, 2014
There is so much talk and hype about attribution modelling with combined digital channels....
Just for Fun
valentines-day

This Valentine’s Day, We Love You (Tube)

Posted by on Feb 14, 2014
Cupid’s busiest day has arrived! Love it or hate it – Valentine’s Day and...
Analytics
attribution-300x275

A PATH TO PURCHASE: MODELLING THE MARKETING MIX

Posted by on Feb 13, 2014
In this exciting digital age, everything is measurable, from consumer behaviour to advertising performance....
Advertising
commonwealth-games-marketing

The Great, The Good and The Gay Sochi Olympic Adverts 2014

Posted by on Feb 12, 2014
With the Super Bowl and the Grammy’s recently having come and gone, it’s advert...
Social Media
tube-strike

Tweeting The Tube – Our Top 5!

Posted by on Feb 7, 2014
The first of two days of tube strikes in London disrupted the journeys of millions of...
Hot off the Press
facebook_10-300x164

10 Years of Facebook – How Else Would We Have Survived?

Posted by on Feb 5, 2014
  In 2004, Mark Zuckerberg sat in his dorm room at Harvard University creating...
Facts and Figures
sizematters

Size Matters: The Importance of Measurement and Target Setting

Posted by on Feb 5, 2014
In the world of digital marketing, it’s easy to become complacent and place content...