Digital Marketing Takes the Lead

Posted by on Jun 6, 2014 | Tagged as: Tags: ,

The 2014 FIFA World Cup is more digital than ever before.

football world cup digital marketing

The start of the FIFA World Cup is less than a week away and that means brands across the world are making the most of the building hype. We all know how it goes when football fever starts to heat up. Within what feels like the space of a few days, our televisions become inundated with adverts promoting the latest sneaker/technology/cooldrink/random product surrounding the planet’s most-watched sporting event. But, as the 2014 tournament  kicks off, we step back


Internationalise Your SEO Strategy

Posted by on Jun 5, 2014 | Tagged as: Tags: , , ,

Technology has evolved immensely in the last few years, allowing us to share information at the speed of light and to perform trade almost anywhere in the world, without the constraints of physical location. A vast number of enterprises have, of course, jumped at the opportunity. However, there are those businesses that are frightened by the idea of internationalisation and are not sure how to go about it.

With such a large chunk of the world buying online, promoting your services or products worldwide in key market areas will result in the best possible return. Exposure is the key, so


Be There, Be Relevant, Be Optimised.

Posted by on May 30, 2014 | Tagged as:

What is the real value of a “click”? The truth is that no one really knows this, not even Google.

A customer can search for a keyword or phrase, click on an advertisers ad and visit the websites landing page/destination URL, but what happens next often becomes a mystery.


What does the customer actually do once they leave our website? This is the Billion Dollar question.

We can measure how long a customer spends on our website, we can see what parts of the landing page they paid the most attention to and we can


#Hashtag Activism: Talk is Cheap

Posted by on May 28, 2014 | Tagged as: Tags: ,

hashtag activismOh, you retweeted to #BringBackOurGirls? Well, give yourself a self-congratulatory pat on the back for giving two seconds of your time to save the world before checking Facebook and scrolling through cat posts on Tumblr.

Yes, I am a cynic when it comes to social media activism. There’s no denying that it spreads the word, but so much of hashtag activism just doesn’t sit right with me – reducing issues to a cutesey catchphrase before the next hot new cause catches the imagination of the interwebs. After all, our attention span these

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