Google Algorithms, Penalties and Negative SEO-Busters

Posted by on Jun 7, 2012 | Tagged as: Tags: , ,

google-algorithm At the recent SMX Advanced Conference held in Seattle, Matt Cutts, the chief in charge of web spam at Google had a number of interesting things to say about Google’s algorithm changes and alternative techniques being used to increase transparency in their actions against black hat SEO practices. Plans to offer a disavow link service for web masters was also spoken about, which had search marketers all ears.

Penalties

With Google changing its Panda – and subsequently Penguin – algorithms so frequently, people have been asking

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Google+ Local: The New Google Places

Posted by on Jun 1, 2012 | Tagged as: Tags: ,

Butter is the new margarine, soy is the new steak, Facebook is the new MySpace, and now Google+ Local is the new Google Places. It’s the nature of life that things will eventually change. And Google seems intent on tweaking the search and social media landscape yet again. So what does this ‘new’ offering from the Internet giant do for business pages?

With 80 million worldwide Google Places pages automatically converted into Google+ Local pages, the dramatic change, though a positive one, is certain to disorient

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Post Penguin Prey: IAcquire De-Indexed from SERPs

Posted by on May 31, 2012 | Tagged as: Tags: , ,

While many SEO agency clients have felt the effect of post penguin life in the world of search engine rankings, IAcquire have been the first link building company pecked to death by the latest Arctic animal assault. After a long and detailed factual report of paid blackhat linkbuilding activities post penguin, Google has de-indexed all domain references to IAcquire from the results pages and the company has responded in the last 24 hours by removing the service from their website.

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The Trusted SEO Tactics of That Cool Penguin

Posted by on May 30, 2012 | Tagged as: Tags: , ,

A website is – by definition – a digital brochure determined to provide worldwide exposure for a company. However without the correct Penguin SEO tactics it is difficult to draw people to notice a company’s website when it is drowning in a sea of spammy content farms. The spam is reference to sites that misuse SEO and overcrowd their content with keywords, thereby saturating the high ranking spots within search engines.

So, how does a company increase the visibility of their website and make them stand head and shoulders above the competitors

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