Google+ Local: The New Google Places

Posted by on Jun 1, 2012 | Tagged as: Tags: ,

Butter is the new margarine, soy is the new steak, Facebook is the new MySpace, and now Google+ Local is the new Google Places. It’s the nature of life that things will eventually change. And Google seems intent on tweaking the search and social media landscape yet again. So what does this ‘new’ offering from the Internet giant do for business pages?

With 80 million worldwide Google Places pages automatically converted into Google+ Local pages, the dramatic change, though a positive one, is certain to disorient


Post Penguin Prey: IAcquire De-Indexed from SERPs

Posted by on May 31, 2012 | Tagged as: Tags: , ,

While many SEO agency clients have felt the effect of post penguin life in the world of search engine rankings, IAcquire have been the first link building company pecked to death by the latest Arctic animal assault. After a long and detailed factual report of paid blackhat linkbuilding activities post penguin, Google has de-indexed all domain references to IAcquire from the results pages and the company has responded in the last 24 hours by removing the service from their website.


The Trusted SEO Tactics of That Cool Penguin

Posted by on May 30, 2012 | Tagged as: Tags: , ,

A website is – by definition – a digital brochure determined to provide worldwide exposure for a company. However without the correct Penguin SEO tactics it is difficult to draw people to notice a company’s website when it is drowning in a sea of spammy content farms. The spam is reference to sites that misuse SEO and overcrowd their content with keywords, thereby saturating the high ranking spots within search engines.

So, how does a company increase the visibility of their website and make them stand head and shoulders above the competitors


Successful SEO means Embracing Publishing – Why you Should have a Content Marketing Strategy

It is well accepted in the SEO community & wider circles that Google is getting better at one of their core objectives, that of discerning quality content for their visitors. Their updates, Panda and Penguin have specifically targeted low quality content. The merits of good quality content do not need highlighting.

At a recent Econsultancy round table the question was posed to all participants “What are the biggest challenges facing your organisation with regard to content marketing”?

The answers ranged from “What is good sharable content”, “What can we