Internationalise Your SEO Strategy

Posted by on Jun 5, 2014 | Tagged as: Tags: , , ,

Technology has evolved immensely in the last few years, allowing us to share information at the speed of light and to perform trade almost anywhere in the world, without the constraints of physical location. A vast number of enterprises have, of course, jumped at the opportunity. However, there are those businesses that are frightened by the idea of internationalisation and are not sure how to go about it.

With such a large chunk of the world buying online, promoting your services or products worldwide in key market areas will result in the best possible return. Exposure is the key, so

1 comment

Be There, Be Relevant, Be Optimised.

Posted by on May 30, 2014 | Tagged as:

What is the real value of a “click”? The truth is that no one really knows this, not even Google.

A customer can search for a keyword or phrase, click on an advertisers ad and visit the websites landing page/destination URL, but what happens next often becomes a mystery.


What does the customer actually do once they leave our website? This is the Billion Dollar question.

We can measure how long a customer spends on our website, we can see what parts of the landing page they paid the most attention to and we can


#Hashtag Activism: Talk is Cheap

Posted by on May 28, 2014 | Tagged as: Tags: ,

hashtag activismOh, you retweeted to #BringBackOurGirls? Well, give yourself a self-congratulatory pat on the back for giving two seconds of your time to save the world before checking Facebook and scrolling through cat posts on Tumblr.

Yes, I am a cynic when it comes to social media activism. There’s no denying that it spreads the word, but so much of hashtag activism just doesn’t sit right with me – reducing issues to a cutesey catchphrase before the next hot new cause catches the imagination of the interwebs. After all, our attention span these

1 comment

No Harm, No Foul

Posted by on May 26, 2014 | Tagged as: Tags: , , , , , ,
Football World Cup FB Page

Ensuring Your Football World Cup Digital Campaign is No Foul

The 2014 Football World Cup “kicks off” on 12th June in Brazil. The country known for its bronze maidens and fierce dancers, Brazil will be in the spotlight for the next couple of weeks. And like players trying to score, marketers across the globe will also be trying to get their campaigns to score a goal through “ambush marketing” – the practice of advertisers associating themselves with an event without paying sponsorship fees. So how can agencies ensure that their campaigns get noticed without causing any