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Strategy

5 Marketing Tips for a Successful Content Strategy

Posted by on Jul 4, 2014
On 25 and 26 June, London’s Olympia Grand hosted the Marketing Week Live 2014...
Reputation Management
suarez-bite

Saving Face: Don’t Make a $12 Billion Mistake

Posted by on Jul 2, 2014
When Brand Ambassadors Go Bad Oh Luis Suarez. We’re halfway through the World Cup,...
Social Media
Nandos-Malaysia-advert

Hijack the Bandwagon in 6 Steps

Posted by on Jun 27, 2014
Topical information is the key to driving social media content. Even for audience members...
Digital PR
SEO- lessons-learned

Three PR Communication Lessons to be Learnt from the Uruguay vs Italy Game

Posted by on Jun 26, 2014
1. Take the bite out of your PR communications The only thing that cast...
Digital Strategy
agile-digital-marketing

An Agile Approach to Integrated Marketing for Agencies

Posted by on Jun 24, 2014
We are in the modern age of advertising and marketing where the marketplace, consumers...
Just for Fun
granpa-persieng

Don’t Mind Us, We’re Just #Persieing.

Posted by on Jun 20, 2014
The latest World Cup viral sensation that has hooked the world is #persieing. It’s...
Social Media
Coca-Cola-Happiness-Flag

FIFA World Cup 2014 – Social Media Scores

Posted by on Jun 19, 2014
According to Tom Ramsen, global brand marketing director for Adidas football, “this will undoubtedly...
Local Search
local-optimisation

Attention Local Businesses – Drive Foot Traffic with Web Assets

Posted by on Jun 17, 2014
In addition to the competition on the field, the FIFA World Cup is hotly...
Digital Campaigns
world-cup-advertising-stunts-puppies

Promotional Stunts at the 2014 FIFA World Cup

Posted by on Jun 13, 2014
Marketing and advertising should at its core always deliver value to consumers. Be it...
Social Media
Twitter-in-World-Cup-2010-Sud-Africa

Social Media World Cup Success

Posted by on Jun 11, 2014
The 2010 World Cup in South Africa was one of the first international sporting...