Apollo campaign sets to defy gravity in the Social Media atmoshere

Posted by on Jan 18, 2013 | Tagged as: Tags: , , ,

On January 3rd Lynx announced on their Facebook page that in 7 days ‘things are going to get epic’- they couldn’t be more right. After 7 days of mysterious posts with a poll vote on ‘What type of Hero Gets the Girl’ which resulted in over 400 engaged fans, the day arrived where the brand announced to their 1,135,368 followers a campaign that will sky rocket all 2013 campaigns out of the


Adwords Audits – What To Look For

Posted by on Jan 17, 2013 | Tagged as: Tags: , , , , ,

At some point in their career an Adwords manager or consultant will be required to do an audit of a potential clients Adwords campaign. Audits are common place in search engine marketing, and it is vitally important to get the hang of which areas to look at and what to report back on. There are no set rules on which KPI’s and metrics need to be reported on, as requirements and strategy will differ per account. However there are some areas that will more than likely always


The Dawn of the New SEO Professional – Optimiser Supreme and Creative Genii

Posted by on Jan 16, 2013 | Tagged as: Tags: ,

As Nathan Safran aptly wrote in one of his most recent blog posts for Search Engine Land, the Penguin algorithm update left many SEOs with something of an existential crisis. With everyone struggling to define what SEO has become, the industry is sitting at the entrance to the “intersection of liberal arts and technology” – a reference to Steve Jobs (digital Einstein and Apple billionaire).The transition means that SEOs are having to utilise both the left and right side of their brain – the logical, analytical


SEO, Online Marketing & Industry News – Weekly Round Up – 11 January, 2013

Posted by on Jan 11, 2013 | Tagged as:

The new year is in full swing and we’ve found a bunch of cool articles and resources to kick off 2013.

This weeks’ (7-11 Jan, 2013) round-up of informative and valuable resources we’ve found on SEO, SEM, Social and latest developments and industry news.

What have you been reading? Please let us know of the great pieces you have found this week in the comments.