OnePlus: Disrupting The Mobile Market? – Case Study

Posted by on Jul 16, 2014 | Tagged as:

Chances are that you may not be familiar with OnePlus. At the end of the day, it’s not like they have been on TV lately, and they have certainly not appeared in the newspapers either.

If you are a techno-geek like me however, and love those little gadgets called “mobile handsets”, the possibilities of you knowing what I’m talking about are much bigger, as they have definitely been in every mobile phone related e-zine and blog under the sun for a few months now.



Is Hacking Good For Business?

Posted by on Jul 11, 2014 | Tagged as: Tags: ,
Burger King Hack Infographic

On the 4th of July, federal prosecutors charged a man for the hijacking of Burger King’s Twitter account in 2013.

In February of that year, the Burger King Twitter account got hacked and become McDonalds. The very next day Jeep became Cadillac. Within days, other well known companies reported via Twitter that they too were hacked. And it seemed that MTV and BET also fell victim, as MTV became BET and vice versa, both tweeting harmless self-promotion remarks that were later revealed to be one big hoax. The two cable channels appeared as if they were hacked but essentially switched


Expecting the Unexpected – How to Adapt Your Strategy

Posted by on Jul 9, 2014 | Tagged as: Tags: , , ,
2014 World Cup Meme

If we’ve learnt anything from the Brazil versus Germany 2014 World Cup semi final, it’s that a strategy which is not agile leaves gaps for failure. Without two of the national squad’s most valuable assets the match ended in shambles for Brazil.

Thiago Silva, captain of Brazil, was banned from the match after having landed his second yellow card during his match against Columbia, earlier in the series. Neymar (Neymar da Silva Santos Júnior), the teams so-called totem, and the face of the 2014 FIFA World Cup, unfortunately received an incapacitating injury during the same match.

According to


The Importance of Setting GOALS! (and lots of them)

Posted by on Jul 4, 2014 | Tagged as:

By goals, I don’t mean kicking a ball between two posts (as we already know this is extremely difficult for England). In this case I am referring to Goals set within Analytics and Adwords (as well as other 3rd party programmes), which are triggered when someone carries out a specific action within a website. This can be a visit to a key page, a newsletter sign-up, account registration, completing a transaction or even visiting a specific product/service page. Each and every one of these actions (or Goals) has a specific set of statistics, conversion rates, click through rates, bounce