An Agile Approach to Integrated Marketing for Agencies

Posted by on Jun 24, 2014 | Tagged as: Tags: , ,

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We are in the modern age of advertising and marketing where the marketplace, consumers and businesses have evolved and changed along with the introduction of new technology. Unfortunately, that change hasn’t seeped through fast enough to traditional marketing and advertising agencies. Digital marketing is the future and the future is here.

The disconnect between traditional brand managers and digital marketers is holding the industry back, with the opportunity to work together in order to achieve more being undeniable. Whereas brand managers’ focus is on insight, extensive planning and brand asset value, the digital

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Don’t Mind Us, We’re Just #Persieing.

Posted by on Jun 20, 2014 | Tagged as: Tags: , ,

The latest World Cup viral sensation that has hooked the world is #persieing. It’s simply in praise of Robin van Persie’s wonder strike against Spain.

In the first two matches of the 2014 World Cup, Robin van Persie scored three goals for the Netherlands. But it was during the match against the former World Cup holders, Spain, when he scored the equaliser with a spectacular goal. As a result he has been dubbed the Flying Dutchman. Later, the hopes of every Spaniard in reclaiming the title this time around were dashed with a 5 -1 victory.

Unfortunately, he has

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FIFA World Cup 2014 – Social Media Scores

Posted by on Jun 19, 2014 | Tagged as: Tags: , ,
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According to Tom Ramsen, global brand marketing director for Adidas football, “this will undoubtedly be the most social World Cup ever and probably the most social event in history.”

Indeed, social media seems to be scoring big time already: on Twitter alone there have been more posts about the World Cup before the opening game in Brazil than for the entire 2010 tournament. The World Cup is the perfect opportunity for businesses to make the most of the marketing opportunity by joining the craze in an interactive way on social media. We take a look at how some of the

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Attention Local Businesses – Drive Foot Traffic with Web Assets

Posted by on Jun 17, 2014 | Tagged as: Tags: ,

tourist_smartphone_appsIn addition to the competition on the field, the FIFA World Cup is hotly contested by big brands, all vying to catch the fleeting attention of fans as Brazil takes centre stage. From massive sponsorship deals to clever ambush marketing campaigns, millions of dollars are spent in order to capitalise on this sporting spectacle. But beneath the glamorous Adidas, Coca-Cola and McDonald’s billboards and TV ads, local businesses are also set to make a small fortune from the massive influx of visitors- that’s if their business can be found.

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